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The notion that we can wear sensors that track our physical wellbeing has yet to prove itself on a larger scale. Wearable technology is still in its infancy but, it’s safe to say, it is a muturing technology.
However, one company, Studio XO, is experimenting with mood-tracking technology using a wristband. The founders of the company, Nancy Tilbury and Benjamin Males, believe that mapping out your emotional levels, things like how happy or sad you are, are essential to creating “sensitive computing.”
Actually, that sounds very interesting because, data collection, the physical data that existing trackers pick up, is kind of dull and very impersonal. Studio XO is applying mood-tracking technology to change entertainment. Mood rings were a favorite of ours when we were kids.
The only downside is maybe we don’t want to deal with the consequence of having our mood evaluated. You may not feel good but you really don’t want to deal with it. Will you become a victim of your own emotions?
Just as self-diagnosis is not a good thing to do with physical data – just because your wearable tech says it noticed your heartbeat change doesn’t mean you have to check into hospital – it is probably not a good idea to be a slave to mood data, too. Seems to us that it would be much more complex to analyze than physical data.
Studio XO’s XOX platform includes a silicone wristband that measures biometric data and flashes in various colors–sort of like a mood ring–to give a visual signal about how someone is feeling. The device also broadcasts the data wirelessly to a server, so it can be shared with others.
For Studio XO, a fashion and technology company that works on concert production with artists like Lady Gaga and Arcade Fire, most of the focus so far has been on how tracking mood could change entertainment. The company tested out their tech at Cannes earlier this year, when 2,300 people donned the wristbands during an ad industry event, and watched as their feelings were broadcast onstage in infographic form.
The designers envision concerts where the audience becomes as much a part of the show as the person. “We’re creating intimate moments and breaking down the walls and barriers between artist, brand, and fan,” explain Tilbury and Males.