Every industry moves at a pace. Only industry that moves and changes at an unimaginable speed is the digital industry. The trends, fads, and frills change before even one can think. And it’s not only the technology that is changing and upgrading. It is also the methods that the marketers employ in order to stay ahead in the race.It is not easy to stay ahead and stand out in the competition when there is such cut throat competition. The digital marketers have to be ahead of others in every aspect of marketing, be it copywriting, designing, sales, creative direction, analytical and such. And for this to happen they have to keep themselves up to date and make sure their skills are sharp and to the mark.
Marketers employ various tactics in order to be visible in the web world, SEO, social media, blogs, and such. They have to be prompt and efficient enough to be receptive to changes and change their message based on the metrics.
In order to acquire the skills that are required for a successful digital marketer, one has to undergo training in order to hone their skills and adapt to the changing trends and technology.
Digital marketing courses you can choose
There is so much hoopla in the market for the digital marketing courses that are offered by the institutes and online portals. With time constraints and demand for upgraded knowledge, online courses are becoming a hot favorite among the marketing professionals who cannot devote all their time for the courses.
The need for digital marketers with fine-tuned skills is very much in demand now days. We have identified 5 digital marketing courses one can choose to elevate their career graph.
1. Duke University’s Media and Marketing Course
The Duke University’s Media and Marketing Course is an online course with the duration of twelve months. The students can complete the course at their own pace. The course offers video lessons and online classes by experienced professionals, teachers, media persons and experts in the field of digital marketing.
- Conversion Optimization
- Web Analytics
- Content Marketing
- Social media marketing
- Search Engine Optimization
- Mobile Marketing
2. Coursera’s Digital Marketing Specialization
The Coursera’s Digital Marketing Specialization course is for the newbies entering the digital marketing world. The course covers various aspects of digital advertising world such as Search Engine Optimization, 3D printing, social media marketing, digital marketing analytics and such. The course is designed to fully equip a candidate with the foundation to the new marketing platforms and acquire skills that will help him to plan, design, execute and price products and services effectively. The course is offered by the University of Illinois and the duration of the course is four weeks.
3. The Udacity Nano degree program
The Udacity Nano degree program is one of its kinds and offers you the best opportunity to master skills that cater to specific platforms and hold higher credential value by top employers. This platform specific degree program allows the enrolled person an opportunity to establish a broad-based understanding of the whole digital marketing ecosystem and gives a clear and better understanding of the complete digital marketing industry at its best. With this degree course program after graduation you’ll be better equipped to join a large corporation or a small firm and carve a niche in your career graph. If you have entrepreneurial skills you may even go independent as a freelance digital marketer.
4. Udemy’s The Complete Digital Marketing Course
The Udemy’s The Complete Digital Marketing Course includes 12 core components of marketing. It lets its students explore the endless possibilities in the digital marketing world by providing them practical training. The benefit of this course is that the students become equipped with skills and confident enough to handle their own campaigns.
The course covers
- Marketing Fundamentals
- Market Research
- Google Analytics
- Google Adwords
- Twitter Marketing
- SEO Checklist
- Content Strategy
- Social Media Advertising
- Display Advertising
The duration of the Udemy’s The Complete Digital Marketing Course is six months covers every aspect of digital marketing in detail. The Udemy course provides real world projects where the candidates run real campaigns on wider platforms. The course also employs the “360-degree approach” to digital marketing learning. One important positive point is that every candidate is assigned a mentor who will guide and train the particular candidate.
This course helps candidates to take their career graph upwards.
5. Digital Marketing Institute’s Masters in Digital Marketing
One of the lengthiest digital marketing training programs, Digital Marketing Institute’s Masters in Digital Marketing has a duration of two years which the students can complete in part time.
The course is broken up into programs, were part 1 takes 60 weeks to complete and consists of 150 hours of marketing content that can be taken via e-learning option like video lectures, slide presentations and such. The course requires you to submit two 2000 words assignments; one which is a digital marketing research paper and other one is a paper on digital marketing strategy of any organization of our choice.
The program contains 6 modules
- Communications and consumers
- Search marketing
- Social media marketing
- Mobile marketing
- Digital strategy and planning
- E-commerce and email
Part 2 is a thesis of 15000 words and takes about 52 weeks to complete. The candidates can take help of experts, professionals, academic mentors, industry persons and others for this program. The course is best suited for those who are looking to be a certified digital marketer.
The final word
Whatever you reasons for applying for the digital marketing course may be, whether you are looking to hone and upgrade your skills and knowledge, looking for a job change or simply to keep yourself up to date, opting for the courses is a good decision. But, before choosing any course consider the applicability of the course for your purpose, the areas it covers and also the cost of the course.