Will The Antitrust Lawsuit Filed Against Google Be The End of Its Ad Dominance?

The DOJ and eight state attorneys general launched a massive antitrust lawsuit against Google on Tuesday, accusing the search giant of operating a monopoly in the online ad business, and asking a court to break the company up. 

Win or lose, Google is in trouble. 

It’s so bad that Google called its founders Larry Page and Sergey Brin out of their professional slumber to help strategize for its fight against the artificially intelligent enemies at the gate.

When Google hit the scene in the late ‘90s, it quickly made other search engines look like dinosaurs. 

For the first time in nearly a decade, Google and Meta’s control of the digital ad market dipped below 50% last year.

What’s especially ironic is the player that looks poised to dominate the AI space is, somehow, Microsoft. Microsoft says it will spread its collaborations with OpenAI across its services in the very near future. An AI-fueled version of Bing, perhaps the biggest competitor to Google search in two decades is slated for this spring.


How Google’s long period of online dominance could end | CNN Business

For the better part of 15 years, Google has seemed like an unstoppable force, powered by the strength of its online search engine and digital advertising business. But both now look increasingly vulnerable.

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?A Hard Sell?: Can Biden?s DOJ really shatter Google?s grip on digital ads?

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