India Switches Valentine’s Day to ‘Cow Hug Day’

The Animal Welfare Board of India wants to christen February 14 as Cow Hug Day, and has appealed to the public to embrace cows, claiming that it would bring “emotional richness” and increase “individual and collective happiness”. 

February 14 is observed as Valentine’s Day in many parts of the world, but the celebration of a day of love has been decried by some sections as contrary to Indian culture.

Vedic traditions are almost on the verge of extinction due to the progress of western culture over time.

Dairy farmers, on the other hand, alleged that the Board did not even help them when thousands of cows died due to lumpy skin disease recently. 

the Guardian

India urges citizens to ‘hug a cow’ on Valentine’s Day

Campaign seeks to boost traditional Indian values and offset ‘dazzle of western civilisation’

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Why India Wants to Ditch Valentine’s Day

The state-run Animal Welfare Board urged people to embrace ‘Cow Hug Day’ instead.

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The Indian Express

The Express View on ?Cow Hug Day?: Spare a thought for an overworked mother

Like so many real and symbolic mothers, must the cow take on emotional, economic, social and civilisational burdens with no ?me time??

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