Halo 4 – on track for $300 million in one week

You don’t need to be Nostradamus or a rocket scientist to predict that Halo is going to generate a huge amount of cash its first week. How much, you ask? 


Well, some estimates say it could hit $300 million once all the figures are in. Yes, The Hollywood Reporter tells us that sales could hit that $300 million mark by the one week point, which is Tuesday the 13th, and the Reporter also tells us that Halo 4 made $220 million in the first twenty-four hours. If it indeed makes the $300 million mark, it will be the biggest launch for the Halo series, and “the biggest entertainment launch” of the year as well. 

The launch of Halo 4 has even beat out two of the biggest money making movies in history: The Avengers, as well as the biggest one-day opening in movie history , which was Harry Potter and the Deathly Hallows Part 2. Microsoft did openly brag that Halo 4 would be bigger than The Avengers, and at least on opening day it turned out to be true. 

Some other Halo figures tell us its huge opening week brought the franchise over $3.38 billion to date. It also broke the previous record of gamers playing Halo, with four million accessing the title during the first five days in release. Gamers also spent 31.4 million hours playing Halo 4, pushing the franchise’s gameplay hours over five billion. The series Halo 4: Forward Unto Dawn, has also gotten over 46 million views so far, and it’s sure to go through the roof now that the game has been unleashed. 

Over 10,000 stores all over the world stayed open at midnight to sell the game, and as Tony Bartel, the president of GameStop, told the Reporter, “Consumer demand and excitement for Halo 4 is even greater than we anticipated. Day-one sales of Halo 4 make it the biggest Halo launch in GameStop history and the biggest game launch on any platform so far this year in our stores.”