In 2017, if you are not using effective and solid SEO strategies then you will surely face difficulties in ranking higher in SERPs and a significant drop in organic traffic. SEO has evolved a lot in the past few years especially with the Google Algorithm updates.
In order to succeed in the search engine optimization, you have to follow solid SEO strategies to outperform your competitors. Here is the post including list of SEO strategies companies should use in 2017
SEO Strategies Companies Must Follow
1. Perform Mobile Optimization
According to , 48% of consumers start mobile research with a search engine. So if you are not performing mobile optimization as one of your SEO strategies, then you are losing the potential customers. Many times site load well on Desktop but failed to load properly on mobile devices due to lack of optimization. It is important to have a mobile version in order to show higher in search results especially with the latest update Mobile First Indexing.
Create the accelerated mobile pages to load the content at a faster rate utilizing lesser data. This will help in increasing the user experience and reduction of bounce rate of the site. If you are looking for SEO in New York then ask your agency to provide mobile optimization and AMPs.
2. Utilize Video Marketing
There is a significant rise in videos whether it is embedded in the content, posted on social media channel or on the site. Video defines a clear picture of your services or helps people to take a decision to purchase by watching product demo. In fact, video embedded in the content help to provide good user experience plus improves the average time spent on the site. This also helps in providing the strong signals to search engines in differentiating you from your competitors.
3. Leverage Social Media Marketing
Social media marketing helps in building the authority of sites. By sharing posts, events, images and videos regularly, you can boost your reputation by making the online presence. It not only helps your profile or account to be active but also drive traffic and building authoritative links for your site. It is recommended to add social sharing buttons on the site to increase the sharing and traffic to the site. Social Media Marketing helps in earning the trust of your users and they convert from visitors to potential buyers.
4. Combine the Power of SEO & Content
SEO and content marketing go hand in hand. So if you want to be successful in SEO, content should be of high quality. Also, it should be optimized for search engines and users both. If your content is not optimized for search engines then you will not rank well. Creating content which is not user-friendly will have high bounce rates. So ask your company for to optimize the content both for search engines and users.
In 2017, link building through content has gained a lot of popularity. So utilize your content for building links. In fact, link build through marketing content has more value than other forms of link building techniques. For getting more value, you can also even utilize your main keyword and build the links on high authority domain in the form of anchor text. By creating a unique and relevant content, you can even make it viral and allow others to used it in the form of “Link Baiting”.
5. Use the Latest Link Building Strategies
Post-Penguin 4 update has changed the way of performing the link building. According to this update, Google will penalize the pages rather than whole domain if it is affected by spammy links. So here are the key points to be noted to avoid the penalties and recover from Penguin 4 update.
1. Build the qualitative links over quantity. Avoid buying links or performing the bulk submissions.
2. Try to build links at the page level rather than the whole domain. You can perform this by blog commenting, guest posting, outreaching for linking the content, etc.
3. Monitor the rankings of your pages and observe if there is a drop in rankings. Then identify if there are penalties due to spam. You can analyze this by knowing the spam score in the tools like open site explorer. If the page has spam score is greater than 7 than you need to fix it by disavow tool in the Google search console or webmasters on high priority.
4. Use trendy link building techniques as follows-
- Citation Building
- Link Roundups ( Monthly or Weekly Round-Ups )
- Outreaching for Building Links
- Guest Posting
- Broken Link building
- Link Building by relationship
If you are looking to build links for SEO in New York, then hire an agency that utilizes above methods.