By building an email list of subscribers for your business, you will have created the ability to reach out to your customers at anytime and from anyplace. You also have data that you can use to evaluate the overall performance of your business.
That being said, email marketing is still more difficult than many people suspect. Each person will only have an attention span of a second or less when opening a new email, which means you only have that amount of time to convince them to continue reading your emails instead of deleting them.
So you might be wondering, how can you improve your email marketing campaign to compel your subscribers and customers to actually read your emails? Here are the top five tips you can use to improve your businesses’ email marketing campaign right now:
1. Personalize Your Emails
Perhaps the easiest thing you can do to improve your email marketing campaign is simply to personalize each email to the recipient. There are also a variety of ways you can personalize your emails.
You can include the first name of the subscriber in the subject line, you can include personalized images, or you can send your recipient a special discount just for them on their birthday to name a few things.
2. Verify Your Email List On A Regular Basis
You have to realize that when someone subscribes to your email list, they may have done so as a mistake or they may have given you a fake email address. This will negatively affect the delivery performance of your marketing campaign, which is why you will need to run through your email list with a verification service regularly. A good rule of thumb to follow is to verify your email list at least once a week.
3. Segment Your Subscriber List
By segmenting your email list, you will gain more click through rates since you’ll be sending emails to specifically targeted groups. The result is these groups will be more likely to view your emails as being relevant to them, whether it be newsletters or coupons or simple updates, and your marketing performance will subsequently improve.
4. Keep Your Messages Short and Sweet
Since the attention span of each subscriber is so short, you must keep your email messages short as well. Back in the day, emails would commonly be very long with multiple columns of small text. The trend these days, however, is to have shorter emails with larger text so they are easier to read.
The last thing you want is for your subscribers to be overwhelmed with the content you send them. As an alternative, break up your content into multiple smaller emails and then send a new email every few days or week.
Remember, your subscribers aren’t reading an eBook or even an article. They’re reading an email, and the message you convey needs to be as clear and concise as possible. The simpler your message is, the more positive your subscribers will react to it.
5. Include Emojis In Your Subject Lines
This is perhaps the most overlooked email marketing tip of all: including emojis in your subject lines. The reason why you should include emojis is because they are simply a fun way to communicate with your subscribers.
Emojis in the subject line also give your emails the power to stand out. Each of your subscribers are receiving dozens of emails a day at the very least, and chances are that most of those emails do not have emojis in their subject lines.
Therefore, by including emojis in your subject lines, you at least stand a greater chance of having more subscribers open and view the emails that you send them even if it doesn’t lead to a higher bounce rate.
Improving Your Email Marketing Campaign
While there are many more tips out there you can use to improve the email marketing campaign for your business, these five will be the most effective ones that you can use right now. By using these tips, you will be able to better reengage with your customers and subscribers and grow your business as a result.
