Commitment to customer engagement today is critical because it goes to the heart of every business. The growth of access to social media and the easy way to disseminate information, is a blessing to all business, but at the same time can be considered imminent danger looming on the horizon. Due to the simplicity of sharing dissatisfaction by customers online, many companies lose their customers overnight. Thus, using customer engagement is vital, to avoid such events.
1. Ensure consistency in all channels that provide customer service
More people are turning to social networking to make their feelings known, which means that reaction time has to be fast. Therefore, it is important to ensure consistency between channels so that customers have the same experience, no matter how they interact with your organization.
2. Create authenticity in your product
Customers often pay attention to things like pictures/images or quotes, and even some people pay attention to the platform that you may use to sell your product. When the platform is secure, the customer is likely to trust your product.
3. Design must be secure for better customer engagement
Before you create a complete product, it is important that you first have to solve security problems that can affect your potential customers. Safe design can range from software, architecture to product manufacturing. If your product design is safe then you will probably have a long relationship with all your customers. A secure design increases the customer confidence in your product and in a way it gives a sense of security and reliability.
4. Participate with your clients and make it easy for them to contact you through the ways they prefer
The top social media platforms that customers are most likely to use are Twitter, Facebook and Linkedin. Always use these platforms to interact with your customers as follows: –
Through reviews: – always interact with reviewers to give them any help or answers to questions about your product. This builds the relationship between you and the customers you are answering their reviews.
Initiate conversations: – attempts to start conversations about things that your customers are interested in. This will keep them entertained and you will be able to gather more about their feelings on the services you provide.
Keep track of your customer’s conversations in the social networks: –this lets you gather information about your competitors and help you improve your product to meet the expectations and needs of customers. Also gives you an opportunity to be able to remain unknown as you gather the information.
5. Show your customers that you value them
This plays on the emotional part of the client and makes them feel more connected with your business and the services it offers. This can be done by ensuring that all customers concerns is acted upon to win the customers, it is important that you do not miss the opportunity to prove to your customers how important they are to you.
