Over the years, Twitter has emerged as a powerful social media tool. It first started as a micro blogging site but it has been used extensively to do more than just to write down your thoughts. For many countries like US, it has proven to be an effective marketing tool if utilized properly. Twitter therefore has many uses and helps you in many ways.
There are many ways in which you can use Twitter and we are going to list some of them here in this article:
1. To Generate Leads or Acquire More Customers
Many Businesses are using Twitter to engage more customers and make them interested in their product. You can take cue from them to drive traffic to your website through Twitter and see your business grow in the process. By searching and looking out for intent based tweets, you can look for prospective customers looking for services in your niche. The other thing that you can do is to monitor your competitor’s page to find unsatisfied customers and attract them towards the services that you offer. Looking through the many conversations that are happening on Twitter can also help you generate leads.
2. You can recruit Talented People
Twitter is also a great tool to hire new talent and the majority of companies on this social platform do exactly just that. According to a popular social media strategist, you can scan and filter through relevant profiles to find applicants that are qualified enough to work with you. You can scan by using terms that are specific to your industry and also include a location based filter to find people near your city. You can also use relevant hashtags like #jobsearch etc. to find the right candidates for your business.
3. You Can Do Market Research
If you are wondering what your customers will receive a particular product or if you want to know if an idea is commercially viable or not, then Twitter can help you! Introduce the idea or product that you want to test on Twitter by promoting it through a hashtag that is customized to ask the necessary feedback. This platform is one of the best ways to know what your customers think – quickly, easily and totally free of cost.
You ask the questions and let the audience or your targeted audience decides what they want!
4. Build up Your Brand
When you engage a whole community, you get an amazing opportunity to build up your brand by showing your expertise. Try to share your knowledge and skills whenever you are a part of any conversation on Twitter. Do not leave any opportunity that allows you to display your expertise on this online platform. This way people can trust your abilities more and when you get their trust, they are more likely to invest in your business. Therefore, Twitter not only helps your business get more customers but it also helps you build up your brand value effectively.
5. You Can Learn From Gaining Valuable Information
Twitter is used by millions of people all over the world and when you get so many people on a single platform, there are going to an inflow of lots of ideas, information and tips. You can use the aforementioned things to learn a lot of things and this in turn can help you grow your business. Networking with other relevant professionals from your field can also help you learn a lot.
The above were some ways in which Twitter can help your business and we hope that this article helped you in some way. Comment below to let us know your thoughts!