How is SEO likely to take shape in 2017?

Search Engine Optimization or SEO as it is known is an ever evolving subject. The more you know the less it is. Most importantly, your success lies in what you perceive of the concept and how well you can exploit the many benefits that it offers to online marketers. SEO marketing companies, in particular are in constant search for answers/measures that will help them to stay on the top.

Unlike the yester years or ever since the concept has come into being, every year, there are newer additions in processes or concepts and SEO strategies and how the innumerable online marketing companies can make the best use of them. However, it may be mentioned here that the underlying concept of this online marketing tool will always be the same, what changes every year include the trends and speculations that help entrepreneurs to know better as to which factors require greater attention and focus.

Similarly, SEO experts have worked out certain trends and issues to watch out for in the current year 2017 so that these alterations and newer approach can immensely benefit the online entrepreneurs in the long run. Check these out.

  • Users desire security – Don’t be surprised if you get to hear about internet security even from a school going kid. Security is no child’s play. It is one of the criteria that rank your website. As such more and more SEO marketing companies are emphasizing on this aspect even much more than before. HTTPS or Hypertext Transfer Protocol Secure ensures that there is exchange of data between the website and the visitor. It is quite likely that in order to offer a much more secure online experience, more and more digital companies will switch or incorporate this aspect in their network.
  • Promotion on social media platforms- More and more companies are advertising their services and products on social media platforms. Interestingly, this trend will not only continue but will assume greater importance in 2017. So called web traffic referrals will be channelized primarily on social media platforms. Since these social media platforms are an ideal place to display and promote products, most of the online businesses will take refuge in this channel of advertisement.
  • Size of content– Although there are debates about the length of the content and what is the optimum, experts are of the opinion that “long form content” will continue to dominate the scenario even in 2017. While few are of the opinion that readers lack the patience to read lengthy content, yet experts think otherwise. Ideally, long form content means one that exceeds 1500 words. Also, it has been observed that long form content will also feature better in the search engine results.
  • Importance of Accelerated Mobile Pages – Accelerated Mobile Pages or AMP has always been and will continue to be in focus. It not only offers better user experience but also facilitates faster loading of web pages, which explains why it is a favorite among users and also search engines. In this regard, it can be safely said that even the SEO marketing companies emphasize on the importance of AMP.
  • Product promotion on handheld devices – It goes without saying that more and more entrepreneurs advertise and promote their services and products not only for desktop users but for mobile users as well. In this context, it can be safely said that greater emphasis will be on web pages that will be developed not only keeping in mind the needs of the desktop users but for the mobile users too.

As such, most of the virtual entrepreneurs will not keep any stones unturned in employing the above mentioned trends to get a higher ROI or Return on Investment.