Videos used to be something that businesses just used on TV. Commercials remain a great way to get the attention of customers and clients, but they aren’t the only way to get attention. Today, creating videos that can be uploaded online is a great way to promote your business too!
While traditional commercials are only really meant to boost sales, videos that are posted online can:
- Increase conversions
- Build trust
- Appeal to mobile users
- Engage apathetic buyers
- Be shared on social media
- Increase your presence on search engines
The question is, exactly how are you supposed to use videos online to reap those benefits?
Add a Video to the Homepage of Your Website
One of the most effective ways to use a video to promote your business is to add that video to the homepage of your website. A welcome video that outlines who you are, what your business does, and the value you have to offer your customers can go a long way towards priming them to sign up for an email list or make a purchase.
A live action video can be effective, but many businesses are finding that animated videos are even more effective when placed on the home page. Not only are they entertaining to watch, by choosing the right colors and animation style, the video can fit right in with your home page, making the page more appealing to first-time visitors.
Use Tutorial Videos in Blog Posts
Tutorial videos can be very helpful because reading even the simplest instructions can be a challenge. By seeing the tutorial in action, customers will have a better time understanding the product that they are trying to put together or use for the first time.
Tutorial videos can be posted in numerous places, but they are especially effective in blog articles. The video can be uploaded with additional content that helps make each step of the tutorial clear by answering common questions along the way.
Send a Customer Case Story in Email Newsletters
Customer reviews are important in today’s world where everyone goes to the internet to learn everything they can about a product or service before buying. However, regular reviews aren’t always dependable, and they aren’t always flattering. That’s why many businesses are turning to customer case stories.
A case story provides you with the power to ask relevant questions and get the review content that best reflects your business. This video can then be sent in email newsletters to encourage potential customers and clients to take the next step and make a purchase.
Upload Branded Content to Social Media Sites
Don’t think every video you create has to be about your company and what you are selling. Some of the most effective videos don’t really discuss your company at all.
Branded videos might provide tips or tricks that are related to your industry, but not directly related to your business. For example, a health insurance company might release a video on the benefits of relaxation techniques. At the end of the video, the company name or logo is displayed.
The content in the video is what is most important. You have to provide something of value to the viewer. If you can do that, you can connect with them on a deeper level and increase trust in your brand. That’s why these videos are best when posted and shared on social media sites like Facebook and YouTube.
Upload a Company Story Video on the About Us Page
Shoppers aren’t just looking for products and services. They’re looking for a lot more. They’re looking for a brand that reflects their interests and values. They’re looking for a brand they can trust.
Branded content can increase feelings of trust, but a company story video can go beyond trust and help customers identify with your brand. It also provides them with their first experience of your company, which is important for many consumers today. Post this video on the company history page for the most impact.
Video isn’t just for commercials on the TV. You can use it almost anywhere you can imagine! These ideas will help you get started marketing your business all over the internet.
