Hey, we aren’t the only ones who are surprisde. But, according to the comScore Media Metrix service, Yahoo had 3 million more unique visitors in July than Google. Apparently this vindicates Marissa Mayer, former Googler and presently CEO of Yahoo. And, frankly, it is mystifying. I mean, for the all the crap Yahoo has gotten these last few years and the notion that Mayer was a little bit of a dilettente, you can’t argue with the numbers. People still use Yahoo.
Oh yeah, this is the first since 2008 that Yahoo has been at the top of the heap. Wow-ie. We are head slappin’ our way through this news right now.
And, it has nothing to do with Tumblr traffic. That doesn’t even figure into it. So, suck it, haters. A rep for comScore confirmed this by saying:
Tumblr is not currently included in the Yahoo! Sites roll-up. Seems there are other factors at play, and given how close Yahoo Sites and Google have been in recent months it can likely just be normal seasonal/month-to-month fluctuations.
As you can see from the comScore tables below, Yahoo also got the win in the AdFocus category beating out ShareThis and Outbrain. Meaning that despite not trawlng the bottom of every web page – cough, cough, Outbrain – Yahoo still managed to get more eyeballs than anyone else on ads. So, that’s another positive. Maybe Marissa Mayer knows something about SEO that the rest of don’t. Just kidding, babe.
At the end of the day, this may all be seasonal, it may be a blip, but then again, it may not. It may actually give Yahoo some positive user vibes. It may make people rethink how they view Yahoo. Heck, it may make some people go back there who haven’t been there in a long time – me, for example. Because now I am curious to see what is going on. How did Yahoo get back on top without seemingly doing anything dramatic?
Table 1
| comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) July 2013 vs. June 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
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|
Total Unique Visitors (000) | ||
| Jun-13 | Jul-13 | % Change | |
| Total Internet : Total Audience | 224,318 | 225,359 | 0 |
| Services – Coupons | 48,406 | 56,249 | 16 |
| Lifestyles – Beauty/Fashion/Style | 58,907 | 68,110 | 16 |
| Retail – Jewelry/Luxury Goods/Accessories | 16,814 | 19,426 | 16 |
| Gambling – Lotto/Sweepstakes | 16,933 | 19,497 | 15 |
| Lifestyles – Gay/Lesbian | 9,832 | 11,314 | 15 |
| Retail – Consumer Goods | 25,291 | 28,416 | 12 |
| Automotive – Manufacturer | 24,252 | 26,795 | 10 |
| Automotive – Resources | 66,099 | 72,464 | 10 |
| Retail – Tickets | 24,319 | 26,578 | 9 |
| Travel – Transactions | 4,682 | 5,104 | 9 |
Table 2
| comScore Top 50 Properties (U.S.) July 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
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| Rank | Property |
Unique Visitors (000) |
Rank | Property |
Unique Visitors (000) |
|
| Total Internet : Total Audience | 225,359 | |||||
| 1 | Yahoo! Sites | 196,564 | 26 | Hearst Corporation | 39,445 | |
| 2 | Google Sites | 192,251 | 27 | YP Local Media Network | 38,394 | |
| 3 | Microsoft Sites | 179,595 | 28 | TUMBLR.COM* | 38,367 | |
| 4 | 142,266 | 29 | Federated Media Publishing | 37,735 | ||
| 5 | AOL, Inc. | 117,395 | 30 | TWITTER.COM | 36,466 | |
| 6 | Amazon Sites | 110,028 | 31 | Adobe Sites | 36,016 | |
| 7 | Glam Media | 90,067 | 32 | WebMD Health | 32,783 | |
| 8 | Wikimedia Foundation Sites | 83,435 | 33 | New York Times Digital | 32,396 | |
| 9 | CBS Interactive | 81,538 | 34 | ESPN | 31,312 | |
| 10 | Turner Digital | 77,244 | 35 | Fox News Digital Network | 31,079 | |
| 11 | Apple Inc. | 75,338 | 36 | NETFLIX.COM | 30,891 | |
| 12 | Ask Network | 75,166 | 37 | WORDPRESS.COM* | 30,105 | |
| 13 | eBay | 71,924 | 38 | Meredith Digital | 29,878 | |
| 14 | Viacom Digital | 65,631 | 39 | Disney Online | 28,697 | |
| 15 | Comcast NBCUniversal | 64,043 | 40 | T365 – Tribune | 28,408 | |
| 16 | About | 58,313 | 41 | Scripps Networks Interactive Inc. | 27,963 | |
| 17 | Demand Media | 57,436 | 42 | EA Online | 26,999 | |
| 18 | VEVO | 56,498 | 43 | Alloy Digital Properties | 26,274 | |
| 19 | Gannett Sites | 54,249 | 44 | NetShelter Technology Media | 26,010 | |
| 20 | 52,900 | 45 | Time Warner (Excl. Turner/WB) | 25,893 | ||
| 21 | craigslist, inc. | 51,217 | 46 | Conde Nast Digital | 25,889 | |
| 22 | Weather Company, The | 50,983 | 47 | AT&T, Inc. | 25,802 | |
| 23 | Wal-Mart | 42,945 | 48 | Everyday Health | 25,655 | |
| 24 | YELP.COM | 41,880 | 49 | PINTEREST.COM | 25,446 | |
| 25 | Answers.com Sites | 40,838 | 50 | Target Corporation | 25,343 | |
Table 3
| comScore Ad Focus Rankings (U.S.) July 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
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| Top 30 Syndicated Ad Focus Entities | Top 20 Ad Networks/Buy Side Networks | |||||||||
| Rank | Property | Unique Visitors (000) | % Reach | Rank | Property | Unique Visitors (000) | % Reach | |||
| Total Internet : Total Audience | 225,359 | 100.0 | ||||||||
| 1 | Yahoo! Sites | 196,564 | 87.2 | 1 | Google Ad Network** | 211,485 | 93.8 | |||
| 2 | ShareThis | 196,348 | 87.1 | 2 | AT&T AdWorks** | 192,581 | 85.5 | |||
| 3 | Outbrain | 192,825 | 85.6 | 3 | AOL Advertising** | 192,421 | 85.4 | |||
| 4 | 181,529 | 80.6 | 4 | Real Media Group – 24/7 Access** | 187,234 | 83.1 | ||||
| 5 | FACEBOOK.COM | 138,927 | 61.6 | 5 | Casale Media – MediaNet** | 181,410 | 80.5 | |||
| 6 | YOUTUBE.COM* | 136,344 | 60.5 | 6 | Criteo** | 180,493 | 80.1 | |||
| 7 | AOL, Inc. | 117,395 | 52.1 | 7 | ValueClick Networks** | 179,950 | 79.9 | |||
| 8 | MSN | 116,201 | 51.6 | 8 | Genome from Yahoo!** | 176,310 | 78.2 | |||
| 9 | AMAZON.COM* | 94,639 | 42.0 | 9 | Federated Media Publisher Network** | 176,141 | 78.2 | |||
| 10 | Bing | 92,801 | 41.2 | 10 | RadiumOne** | 173,483 | 77.0 | |||
| 11 | Glam Media | 90,067 | 40.0 | 11 | Collective Display** | 172,853 | 76.7 | |||
| 12 | Ask Network | 75,166 | 33.4 | 12 | Microsoft Media Network US** | 171,143 | 75.9 | |||
| 13 | Windows Live | 62,055 | 27.5 | 13 | PulsePoint** | 168,968 | 75.0 | |||
| 14 | Blogger | 61,151 | 27.1 | 14 | Exponential – Tribal Fusion** | 167,267 | 74.2 | |||
| 15 | About | 58,313 | 25.9 | 15 | Cox Digital Solutions – Network** | 164,604 | 73.0 | |||
| 16 | Demand Media | 57,436 | 25.5 | 16 | Burst Media** | 163,828 | 72.7 | |||
| 17 | Gannett Sites | 54,249 | 24.1 | 17 | Specific Media** | 162,614 | 72.2 | |||
| 18 | 52,900 | 23.5 | 18 | Vibrant Media** | 154,076 | 68.4 | ||||
| 19 | MTV Music Group | 48,195 | 21.4 | 19 | Rocket Fuel** | 137,185 | 60.9 | |||
| 20 | Weather Channel, The | 45,024 | 20.0 | 20 | Technorati Media** | 125,895 | 55.9 | |||
| 21 | CNN | 44,380 | 19.7 | |||||||
| 22 | RockYou | 44,267 | 19.6 | Top DSP/SSP/Ad Exchange Entities | ||||||
| 23 | 5min Media Platform | 43,990 | 19.5 | 1 | Rubicon Project REVV Platform** | 213,660 | 94.8 | |||
| 24 | YELP.COM | 41,880 | 18.6 | 2 | Fulcrum5** | 180,501 | 80.1 | |||
| 25 | Answers.com Sites | 40,838 | 18.1 | 3 | engage:BDR** | 150,365 | 66.7 | |||
| 26 | APPLE.COM | 40,773 | 18.1 | |||||||
| 27 | IMDb | 40,548 | 18.0 | |||||||
| 28 | WALMART.COM | 39,775 | 17.6 | |||||||
| 29 | YP Local Media Network | 38,394 | 17.0 | |||||||
| 30 | TUMBLR.COM* | 38,367 | 17.0 | |||||||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 87.2 percent of the 225 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities
