To survive and grow, every law firm requires new clients. While there are several proven marketing techniques you can use to acquire new clients for your law practice, nothing is as good as being found via organic search.
If you are able to attract prospects instead of reaching out to them yourself, they are more likely to be eager and interested in working with you. Your firm may be located virtually anywhere but as long as people need legal services in your area, you can acquire new clients interested in hiring you. It is estimated that about 33 percent of people that require legal services start their search online. Unfortunately, most lawyers often don’t think about digital marketing. Search Engine Optimization (SEO) is something that most lawyers think about even less.
The lack of attention to this important business practice has the potential to reduce your chances of acquiring new clients. Here are the top reasons why you need to hire an SEO marketing expert for your law practice according to Scott Keever SEO.
1. Capturing More Clients
Whether you are a big practice, a small law firm, or a sole practitioner you need clients to represent. Unfortunately, you can find it hard to distinguish yourself from the rest of the pack if you specialize in common legal issues such as car accidents, wills, or divorce.
A solid reputation and word of mouth are definitely important, but you will only enjoy significant growth if you target millions of users online. SEO will help you expand the audience of your law firm by ranking higher on the search engines and convert searchers into clients.
2. Relevant Traffic
One of the greatest benefits of SEO is that it allows law firms to capture more clients as stated above. The higher the search ranking of your website, the higher the chances of more prospects seeing it. SEO will help you rank above the competition and reach the right audience.
It is important to remember that there’s just plain traffic and relevant, targeted traffic. Obviously, it is the latter that you want to have in plenty. Ranking higher on the search engines will bring a lot of relevant traffic to your website, which is likely to translate to more consultations for your law firm.
3. It Is Cost-Effective
SEO is one of the most cost-effective marketing methods that a law firm can use. You can use paid ad platforms such as Google Ads to promote your law firm, but you should be ready to spend a lot of money. You can expect to pay $3.64 per click on average for the keyword “law firm”. In contrast, you don’t have to pay anything for organic clicks from SEO.
4. It Has A Great Return on Investment (ROI)
The competition within the legal area can be fierce. However, if you make an efficient investment in SEO, you can get ahead of the competition without spending a lot of money to get decent to great results.
When compared to other equally popular and probably paid marketing methods such as email selling, pay per click advertising, social media selling, and blogging, Search Engine Optimization offers an incredibly high Return on Investment.
5. Managing Your Website
SEO is not a one-time event. You can hire a web consultant to help you set up your firm’s website, but to stay relevant, you need to keep updating it. You need to update your blog and social media posts frequently to keep up with the competition and maintain your following.
Hiring an SEO marketing expert for your law firm is a great way to ensure that your website is frequently updated since fresh content has the potential to boost your search engine rankings, which is good for you and your law firm.
6. Speaking the Language of Your Clients
Legal jargon is pervasive in how lawyers speak. Unfortunately, legal jargon does little to make a lawyer more approachable to potential clients. It doesn’t allow law firm websites to rank highly on the search engines.
Hiring an SEO expert is a great way to create content that your target audience can easily digest, which will translate to more engagement with your website, which in turn will be rewarded with higher search engine rankings since the search engines will view your website as being of higher authority.
7. Attracting Clients That Don’t Realize They Need a Lawyer
Lawyers often fail to appreciate how infrequently potential clients realize when they have a legitimate claim. While an experienced lawyer can take his/her legal knowledge for granted, topics such as child support, employee rights, product liability, negligence claims, etc. are not properly understood by the rest of the population.
Legal overviews of the cases that you represent can help potential clients learn whether or not their claim is valid. If your website helped instruct them, they are far likely to hire you to represent them. While you can probably write this content yourself, it is advisable to hire an SEO expert to do it for you for better results.
8. You Don’t Have the Time to Learn the Mechanics of SEO
SEO is an intricate process and takes much more than just the use of keywords. It also involves other things such as off-site optimization, link building, analytics, etc. Instead of attempting to train yourself in what the highly technical aspect of SEO, it is more preferable to hire an SEO expert who can monitor your site while you devote yourself to your legal duties.
Is it possible for your law firm to be successful without the assistance of SEO and SEO experts? Maybe. However, in an industry driven by competition, SEO is an important aspect of law firm marketing that is likely to cost you more to ignore than to obtain.
If you require SEO services to promote your law firm, Scott Keever- https://scottkeeverseo.com is all you need. If you choose Scott, you can be sure to get the best results possible when it comes to getting more clients for your law firm.