From the moment you launched your website, driving traffic to your website has been a key concern. In order to get customers, they first need to visit your website.
There are a number of ways to drive traffic to your online business, but social media platforms can often be the easiest (and least expensive) way to do it. Particularly when it comes to the way your customers use social media mobile apps, you can be sure to keep your brand at their fingertips.
Once you’ve gotten your website up and running, with web hosting in Singapore and all technical aspects running smoothly, you can then begin creating business profiles on various social media sites.
When choosing which social media platforms to use, you need to figure out where your customer base hangs out and what types of content will work best for your brand. For example, are your customer’s on Youtube watching cat videos or are they on LinkedIn discussing an upcoming hospitality expo? It could be both!
Here are a few of the best social channels where you can reach your customers through mobile apps.
It’s safe to say that any customer you have will have a Facebook account.
The social media site has an average of over one billion daily users making it a great tool for advertising and reaching your audience. A business page on Facebook also creates a forum for your customers to connect with both your company and other customers.
As far as marketing and advertising through Facebook goes, their ad tool offers more specific targeting than pretty much any other advertising platforms, on or offline. You know exactly who you’re spending money to reach so you don’t waste money on people outside of your specific target audience.
Like Facebook, Twitter users represent a broad range of demographics, making it a good place to look for your target audience.
The key to Twitter is to find your customers (or help your customers find you) and then engage. You want your followers to engage with what you post so that they will retweet your content, making it available to others. Engaging with your followers is also important because it will help them feel more connected to your brand.
If you have a lot of high quality images, or operate in a market that’s very visual (such as food, fashion or travel), then Pinterest is a good mobile channel for you.
Posts on Pinterest have a long shelf life, so one popular post can continue to get you traction over a long period of time as it continues to be pinned by others. As with Twitter, it will help to engage with what your customers are pinning, especially while you’re trying to gain traction.
As a professional social media platform, LinkedIn can be especially useful if you operate in the B2B market. The more relevant you can make your business, product/service or even employee reputations to your customer’s business, the more successful you will be on this channel.
You can literally build relationships with your customers by interacting with them in a social way or use LinkedIn advertising to reach them with ads and sponsored content.
YouTube
YouTube is another visual channel and requires a bit of work in order to create a strong presence. A compelling and relevant video channel can be quite popular with the right target audience and is often more fun than an article.
There’s a wide range of approaches you can take for visual content, from instructional tutorials to just fun and entertaining. Whatever direction you choose should both align with your brand and be something your customers want to see.
There are plenty of social media apps out there where you can find and engage with your target audience. The important thing to remember is to choose the channels that your customers are using and to tailor your content to both the platform and your audience.
