Gone are the days when 500-word texts stuffed with keywords were enough for search engines and readers to approve. Rules have changed in 2018, and now you need more than “interesting content” to impress people and win their attention.
Quality, context and surplus value are your keys to crafting comprehensive texts. To succeed, pay attention to research, originality, structure, visual components, and promotion of your content assets.
Easier say than do, right? Especially if you are a one-man band, responsible for all the above steps.
Fortunately, the digital world calls the shots; and developers create tons of tools aimed at making our life easier and helping to generate engaging articles for our target audience.
The below are top five instruments for you to consider while creating content that brings marketing results.
1) Google Drive Research Tool
The comprehensive content piece is impossible to imagine without in-depth research, preceding its creation. To produce a valuable text, use the tool conducting credible sources for your future masterpiece.
Google Drive Research Tool is time-saving and easy to navigate. Use it for citing your sources and creating engaging content. Working in Google Docs, simply click “Tools” and choose “Research” from the menu to start using all features of this resource.
2) LSI Graph
When creating a content piece, you want search engines to find and rank it higher, right? Google confirms: the more relevant keywords you use, the better ranks your page can get. And it’s clear that more people will see it then. However, this is not about keyword spamming in your texts.
To choose right phrases for your content to help Google understand its context, consider including LSI keywords there. They are synonyms and closely related words you write for search engines to understand your topic. LSI keywords generator is a tool that can provide you with the list of words and phrases to write in content. For instance, if you write a text about Apple, words like “iPhone” and “fruit” will be signals for Google to understand what exactly you want to tell.
3) PlagiarismCheck.org
For your content to appear comprehensive and engaging, it needs to be original as well. Readers will hardly welcome copy-pasted texts, and search engine algorithms will more than likely ban you for duplications and poorly written articles.
To make sure you create original content, consider a brainy anti-plagiarism tool such as PlagiarismCheck.org. Aimed at checking texts for duplications, it will detect any plagiarism issues in your articles and will show what you need to revise in order to avoid copyright infringement. Also, such tools allow you to see if anyone copies your content and publishes it at their websites, claiming as own.
4) Venngage
To make search engines believe your content is worth high rankings and to communicate with your audience like a boss, don’t forget about visual elements. Graphs, images, diagrams, videos, infographics – all they influence user-experience signals helping Google understand the awesomeness of your web page.
Online infographic makers such as Venngage let you create engaging content at the touch of a button. Choose a template, add charts and visuals, enhance it by icons and images from the library, and customize your design for the audience to recognize your brand.
5) Readable.io
Do you know that you have only 7 seconds to grab someone’s attention and make them read your content? Given that reading online is more difficult than from print, you need to write and structure texts in a particular way for more people to perceive them. To understand if your content piece is easy to read, consider text scoring tools, one of which is Readable.io.
Paste your article into the toolbox, click “Measure Readability,” and get a collection of statistics on your content, including word count, keyword density, sentiment and tone analysis, reading time, reading ease, and more. These characteristics will help to understand if you need to revise your text so it would look and sound better for the online audience.
Long Story Short…
Your journey to successful content creation won’t be easy. In today world of short attention span and tons of online texts, it’s a big challenge for content creators to stand out. You need to consider aspects other than product-defining keywords and average 500-word articles to hit the market: research, originality, contexts, and behavioral factors are what matters in 2018.
Master your skills with new-generation tools that help to embrace each stage of content creation, save your time, and transform your writing potential into effective results. The trick is to choose the instruments that will do meet your writing and marketing needs. Once you decide on right tools to use, comprehensive content assets will not be long in coming.
