The world of e-commerce can be cutthroat. Not only are there numerous strategies essential to positioning your business above the competition, but the landscape changes almost instantaneously. Yes, with so many people entering the same pool as you, it can be hard to keep up. However, utilizing the right strategy will not only give you an edge but help your business accelerate tenfold.
Perhaps one of the hardest parts about working with e-commerce is the amount of resources at your disposal, only with no cursor of how you should operate within them. This can be one of the biggest challenges to acquiring more customers, but once you’ve found it, it will be smooth sailing for a long, long time. That’s why we’ve compiled a few great starter tips to help get more traffic to your online shop.
Brand Strategy
Brand Strategy sits at the core of your e-commerce experiential offering. This involves considering what a potential customer wants to see and how they’re going to see it. It’s important to note that this differs from your brand story or brand mission. Those entities deal with messaging while strategy deals more with the motions that a customer will go through on your website.
While your brand strategy is contingent upon the other branding elements you’ve implemented, the overall structure is relatively similar. Basically, your goal is to imagine how a customer is going to walk through the steps and channels, starting from your initial ad, landing page, then transitioning to how the site should feel. Finally, while you probably want the end goal to be a completed sale, remember to have other obtainable actions, such as a subscriber signup.
PPC Ads
PPC, or Paid-Per-Click ads are one of the core elements of digital marketing and something that you should consider if you’re looking to land more traffic to your ecommerce business. PPC campaigns often involve paid links that advertisers use on search engine results or embedded within social media feeds. These are helpful because they generally use a targeted system that can help curtail the specific customers you’re trying to bring in.
Additionally, a significant component of PPC is the use of keywords, which are search terms that help drive traffic your site. These are great to hone in on the specific wants and needs of your customers, helping you learn what you should showcase.
Sponsored Posts
Most marketers have a desire to be viewed at the forefront of their industries, either for their innovative ideas or groundbreaking products. Achieving this can potentially bring on new customers, as well as followers who are driven by a sense of brand loyalty. Quite simply, they look at you to be the most knowledgeable of what’s going on. That’s why sponsored posts can be so powerful.
Sponsored posts are articles or content written by a brand, usually for a publication. The goal isn’t necessarily just to talk about their product, but insights into the industry, as well as other tastemakers (or even customers) they admire. Sponsored posts can be a tricky arena given that coming off as too ‘salesy’ is a quick way to burn money with little return. However, landing the right balance can be one the most advantageous strategies you could use to up your traction.
Social Media Marketing
One of the best things about social media marketing is that it’s practically free. Not only that, but it can additionally host as the primary place for you to connect with your customers and potential partners. Plus, when you add in the factor that almost every major social media platform allows for native advertising as well as advanced tracking, this is one of the greatest tools you can use to get people to your site.
Like so many brands before have found tremendous success with this (hell, some even use at as their only source of advertising), I highly recommend exploring what your brand can do on social media.
Brand Partnerships
It’s been known that brand partnerships are a surefire way to drive traffic to your site. However, landing the right partnership isn’t easy as it always has to represents a symbiotic relationship. To start, look at what brands you admire and what you like about them. Next, figure out a way that your business can help them, as well as for them to do the same with you. I know it sounds like a stupid-simple formula (which, it is), but doing so can help bring more traffic to your site in no time.
