Are you planning an event in the future? Corporate events can be a challenge to organize and orchestrate on the day of the event. However, the most important part of your event is the marketing you do leading up to the big day. If you fail in your marketing efforts, then you will not have a good turnout at your event, and it could fail.
Drawing a big crowd is easy if you have a strategy to get people in the seats. Here are five tips that you can use to plan and market your event successfully.
#1 The Power of Social Media
Social media has changed the way we communicate with each other. It has created an interconnected network that, marketers can use to leverage the awareness of their event. Create a social media post of your event flyer and add a call to action to the post such as; ‘Free tickets to first 50 people that confirm booking’.
Promote this post across all of your social platforms and mention your key influencers in the post. The chances are that it will take a few weeks to gain traction but keep pushing it onto the platform and into the feeds of your target niche.
You can take advantage of social media marketing packages through platforms like Twitter, Instagram, and Facebook to improve your reach and have your event post seen by more relevant people that might consider attending.
#2 Take it Outdoors
Your marketing efforts are not limited to just an online presence. Take to the great outdoors and create local awareness for your event by dropping off flyers like new Conad Catalog does it at local shopping malls, car parks, and road intersections.
It’s usually a fairly inexpensive exercise to have a few thousand flyers printed and then distributed locally, search the internet for companies that offer outdoor advertising packages. If you have the money in your budget, take to billboards in busy intersections and get a radio and if you can.
#3 Use Other Events to Market Your Own
Look at other events leading up your own in your immediate area, speak to their management and ask them if they can arrange a promotion for your event at the end of theirs. This collaboration helps you to attract a targeted audience that are already interested in your material. All it takes is a simple incentive or partnership with the right event company.
#4 Create Incentive with Pricing Structures
You can create more of a buzz around your event and increase your bookings n=by using a tiered pricing structure. Start your opening price as an early-bird discount for people that book early. Offer them 50% off of the event day price and start accepting bookings.
As the time progresses toward the event, you can begin to reduce the discount in pricing until the final price on the day of the event.
#5 Work with Professionals
If you just do not have the time to successfully plan, orchestrate and market your event, then consider outsourcing for some help. Professional event planners can assist you with all aspects of your event and remove the pressure on you during the day of the event. There is no need to run around like a headless chicken on the day of the event, get the help you need and hire a professional to take care of the details while you focus on the important tasks of the day.
Most event planners will have good industry contacts that will end up providing you with savings on your event planning that you can allocate to other areas of your event, such as the marketing budget. Arrange an appointment with your local event planner and check out their client reviews for past events on their social profiles and website.
In Closing
Organizing, orchestrating, and executing a successful event is only half the battle. With these five tips, you can expect to market your event to as many people as possible, extending the awareness of the day’s proceedings and attracting more prospective attendees. It all comes down to the effort you put into marketing your event, with the most efficient use of your marketing budget. Increase your attendance with these tips and make your event one remember.
