Developing a business website in WordPress is a wise step that every businessman must opt for. After choosing the development platform, next step is to create an influential design for the website as it is the initial point through which the potential customers judge you. However, it’s always important to design a website considering that design should not get out of track and reflect clear essence of business to the viewers. It will help them identify the type of business in a first look through the design of a site.
To achieve this goal, a UX designer needs to be knowledgeable and smart in his approach while designing business websites of different domains like medical, health, real estate, education, etc. A UX designer must focus on creating the best designs, logos, images and icons so that the website should be designed attractively and displayed clearly. For this, he should also focus on the research aspect that can help him achieve more satisfactory results.
Every website includes distinct features which can influence the design such as layouts, menus, fonts, content display, color combination, interfaces, pixels, images, photos and many more. All these elements collectively make the outlook of a website and give it a meaningful impression. However, a website designer should design every attribute of the site carefully and ensure proper functioning to fulfill the intended purpose.
Let’s discuss those points which need to be taken care of by the UX designer to create an influential and fascinating design for the WordPress website such as:
1. Keep Designs Simple, But Attractive
To enhance the worth of your WordPress website, you need to keep its design simple, but make sure it is attractive as well. Keep this in mind that your opted design must possess a good color combination, layouts, images, photos, etc. These features can add more value to the design of the website and make it appealing for the viewers. Try to keep designs of all attributes simple, fascinating and easy to use for the online users. Thus, it must be a perfect amalgamation of simplicity and attractiveness. So, you should not opt for complex website design structure because visitors always love clear and clean website with no ambiguity.
2. Pixel perfect designs
A WordPress website having a pixel perfect UX design is always easy to view and optimize over the web. However, every designer should design a website in such a way that it holds a pixel perfect design that can be displayed on any screen device clearly. There should not be any scattering in the pixels of website’s design. Thus, it will enable online visitors to explore the site’s features, content and other options explicitly.
3. Color Combination
A UX designer needs to pick right color combination for the WordPress site that can give an eye-catching look to the site. It will be a better decision to use contrast colors for the website that can give ease to the user’s eyes to view them explicitly. Make sure that the color combination used for displaying icons, interfaces, and other elements on the site are effective and easy to explore.
4. Clear display of Website’s Interfaces
It is also essential that a website has visible interfaces like buttons, icons, pop-ups, drop-down menus, check boxes, etc. All the interfaces should be placed rightly on the site and function properly. In short, these must be placed in a way so that the user will be able to view all the interfaces on the site without any hassle and can use them adequately as per the requirement. Adding to this, you must arrange them in a comprehensive manner so that it can make sense to the visitors.
5. Content Visualization
You need to take this point very seriously that whatever content you deploy on your website must be easy to view and read. To make your website’s content appealing, you can display it in varied forms like tables, list, notes, graphs, etc. However, it can enhance the content visibility on the site and enable users to comprehend without taking much strain.
6. Clear Display of Social Media Icons
Most of the modern design websites include icons of social media platforms like Facebook, Twitter, Pinterest, Google+, etc. All the social icons should be displayed clearly on the site. A designer can display these icons at the header or sidebar of the website for better acknowledgment. Thus, the user can view and use those icons to easily connect the site with prominent social media platforms or promote it at those channels to get more traffic to a website.
Image reference : http://www.csschopper.com/
7. Keep your Website Light
Try to avoid implementing unwanted attributes on your website. Keep the website light or simple by implementing relevant icons, interfaces, plugins, themes, etc. However, it can increase the appeal of your site’s design and make it easy to view or understand. Also, a less stuffed website is quite easy to optimize and have a good loading speed too.
8. Homepage Display
The homepage is a real face of a website. So, it’s important to take care of design of the homepage first. For this, a designer needs to design the home in such way that it reflects clear message of the business and displays all the icons, images and content clearly. After viewing a website’s homepage, a user gets a fair idea of the site or business and then takes interest in that accordingly.
Avoid extra pop-ups
Many websites show pop-up messages while using particular icons or buttons of other attributes. These pop-ups can also interrupt user’s attention while making any transaction, reading and any other specific work to perform on the website. To avoid this problem, a designer is suggested not to use extra pop-up messages on the site.
10. Use relevant Themes & Plugins
As WordPress offers a wide variety of useful themes and plugins to add that actually groom up functionality and user-centric approach of a website. However, a UX designer should be aware of effective themes and plugins that can add more value to the site’s design and its functionality too. This will enhance the customers’ interest in the website and use it for their desired purpose easily.
11. Keep your forms Simple
A designer needs to check the display of contact forms, sign-up options and other users’ interaction options on the website. All the elements should be designed simply and adequately that can give aid to online customers to interact with the site or send request online with ease. This area must be handled with extra care as it is something which can make or break the business.
Image reference : http://www.no-refresh.com/contact-us.php
12. Formatting of the site
The formatting of a website is also an important fact to consider. A UX designer needs to check that the site is well-formatted and has right sidebar, scrollbar, header, footer, etc. All the attributes should be designed adequately and function well to use the website conveniently and perform the intended function easily.
13. Remove inactive attributes on the site
Having inactive attributes on a WordPress website may degrade its worth. So, it’s necessary to find those unused icons, themes, plugins and other elements on the website which are no more in use or not working properly. Remove those attributes from the site and make it light. Thus, it can give more value to the website’s design and can enhance its speed as well.
14. Toolbars and menus
Clear display of the toolbars and menus on the website is a vital fact to consider while designing the site. Make sure that all tools in the toolbar and options in the menu bar are workable and easy to view. It helps the visitors explore and use all the tools and options on the site easily and perform desired action without any hassle.
Adding appealing visual effects
We all are aware of the fact that visuals can speak better than words. Therefore, adding attractive visual effects to the website can also increase the value of its design. Also, it impacts positively on the viewers’ mind and makes the site more influential for them. But, make sure that your website has active visual effects that run smoothly and are easy to explore. In other words, visuals must not slow down the website, so choose carefully before uploading them on your website.
By keeping these easy to go points in mind, you can easily improve quality of UX designs of a WordPress website and can make it more appealing and user-friendly for the online users. However, the designs of a website can help in gathering more attention of online customers and generating immense traffic for it as well.
Conclusion:
To improve UX designs of your WordPress website, you need to focus on its basic to advanced level designing aspects like color combination, pixels, display of fonts, menus, layouts, interfaces, toolbars, pop-ups, and lots more. All the features should be handled creatively that look simple yet fascinating to the online customers. Thus, if you follow the above-mentioned points systematically then you can make a complete justice to the design and display of your WordPress website.
Author Bio:
Tom Hardy is a renowned WordPress developer at Sparx IT Solutions: PSD to WordPress Conversion Company and keeps on searching the innovative ways to improve the speed of websites. He also likes to share the researched knowledge with the audience through his engaging blogs.
