It has finally happened – the pigs from Angry Birds are getting their own game.
Bad Piggies is set to launch on September 27 for both iOS and Android devices. It will give players to finally experience what it’s like to be on the receiving end of a bunch of flying ill-tempered avians. Mikael Hed, CEO of the game’s developer Rovio, said many players had empathy toward the pigs and wanted to give them a chance to experience the same premise of Angry Birds but with a different perspective.
“Bad Piggies gives you the chance to play as the second-most-loved characters in the Angry Birds universe, and explore this rich world through their green eyes,” said Rovio
After making a huge splash on smartphones and tablets, Angry Birds has made its way to traditional game consoles as a downloadable title, been introduced to stores with a whole line of retail merchandise, got a tie-in with the theatrical animated film Rio, and is accessible via download codes in the Blu-ray version of the 20th Century Fox flick.
So it’s no surprise to see the life of the franchise expand, this time with a bona fide spin-off that should add new life to the Angry Birds universe.
While it is a good, fun game, it is because of the marketing from developer Rovio and original publisher Chillingo that it has managed to skyrocket to blockbuster status.
It will be interesting to see if Bad Piggies gains the kind of momentum that Angry Birds saw. So far it is only slated for Android and iOS, but Windows Phone and Windows 8 versions are already also in the works.
