There are many compelling digital marketing methods available for modern businesses to leverage today and PPC (Pay Per Click Advertising) is one of them.
In this article, we’re going to highlight some of the main benefits of running a PPC campaign for your website.
1. PPC can help you achieve a multitude of business goals
Want to increase your brand awareness? Push a new product? Establish yourself as a thought-leader in your industry? A well-strategized PPC campaign can help you achieve a multitude of business and marketing goals.
The best part? With granular goals, targeting, and a wealth of robust data at your fingertips, it’s very easy to spot when a PPC campaign is working for you and when it is not – thus enabling you to pivot and dial-in your approach on the fly.
2. PPC is easily measurable and trackable
With the amazing software available for you to use, such as the Google Ads Tool, you can easily see high-performance details such as the number of impressions, clicks, and conversions. You never have to run a PPC campaign blind!
In other words, when you are directing traffic toward a certain web page via your PPC ads, it is very easy to identify precisely what was driving them. Traditional marketing methods simply don’t provide that level of visibility.
3. Fast visibility
Unlike PPC’s SEO counterpart, you can achieve fast—if not instant—visibility. You could be brand new to the scene, decades behind your main competitors, and still hit the ground running with a well-optimised PPC campaign.
When executed well, it puts you on the map – while you work on building up your organic traffic in the background (SEO can take 3 to 12-months to establish but is well worth it!).
4. You are in the driver’s seat
Another great benefit of PPC is just how much control you can have.
It begins with your keywords, placements, and refined audience targeting. Not only that, but you have immense flexibility over your budget – which means you can start off with a minimal investment while you find your feet.
It’s also handy to be able to make such fast adjustments to your PPC campaign whenever you identify something that isn’t serving you well.
5. PPC compliments many other marketing channels
As briefly touched on above, PPC and SEO go together wonderfully. This is because PPC offers fast/instant visibility, while SEO is a slow burner that requires a great deal of time to properly establish.
When combined, you can start making an ROI with your PPC campaign while you continue to invest in your long-term SEO efforts.
Conclusion: Add it to your larger digital marketing plan today
In conclusion, PPC is a versatile and highly capable digital marketing method that can be transformative for your business when executed properly.
The best part? If you can find a digital marketing agency that specialises in SEO and PPC, then you can handle all of those requirements under one roof – often with incredible results.