How CRM Software Has Changed Marketing for the Better

Using technology to automate and expedite customer engagement may have seemed impractical and even improbable some 10 years ago. Fast forward to today, customer relationship management (CRM) tools such as what offers, have become the norm in businesses regardless of the industry or the type of enterprise. In most cases, CRMs have become an integral part of the day-to-day marketing operations of businesses.

What CRMs Do

CRM refers to the methodologies and practices that businesses employ in analyzing and managing customer engagement. This article, however, focuses on the technological aspect of CRM, particularly the software that are designed to achieve these ends. The ultimate goal of CRMs, both from a conceptual and technical standpoint is to enhance customer service relationships, thereby driving sales growth.

One of the main functions of a typical CRM tool is to make quick work of the usual business marketing processes that are tedious and time-consuming. These processes include organizing customer information, answering emails, creating reports and scheduling notifications. CRMs may also provide businesses with client behavior analytics, generate leads, customize surveys and provide an efficient platform for your marketing team’s collaborative efforts.

How CRM Tools Changed the Marketing Landscape

The benefits of CRM software spans across all industries with retail and business services sectors being its top users. Businesses who adopt CRM tools early have the best prospect of succeeding in their customer relations. One survey even shows that more than half of new businesses prioritize the adoption of CRM software for marketing operations.

It should be noted, however, that not all CRMs are created equal as such tools have to be industry specific to be effective. For instance, the tools mentioned at the start of this article are specifically designed for the mortgage marketing industry. Employing the right CRM tool can potentially increase sales by as much as 40 people per salesperson. This is one of the reasons why CRMs have become the norm for businesses. CRMs are game changers, and businesses need to adapt and evolve to remain competitive.

CRMs have also been credited for having a positive impact on the following:

  • Client retention
  • Return on investment ratio
  • Employee and salesperson productivity
  • Customer experience

How CRMs Can Help Your Business

  • Streamline business processes: By automating tasks that are repetitive and time-consuming, you can focus the efforts of your sales team to high-end marketing operations.
  • Understand your clients better: CRMs with client behavior analytics can help you understand what works for your clients. Armed with this information, you can improve their experience, which will make it easier for you to both upsell them and retain their loyalty.
  • Increase revenue: Better conversion rates, customer retention and customer satisfaction results in better revenue generation. Some CRMs are also capable of identifying client behavior patterns, which can help you predict and plan your marketing strategies to adapt to an emerging trend.

While traditional marketing techniques still work, CRMs have indeed changed marketing for the better. It wouldn’t be a stretch to say that things can only get even better as technology continues to advance and with CRMs moving in step with it.