Web development has grown exponentially since the dawn of its inception, with more value placed on digital marketing, SEO and web exposure than ever before. The rise of technological advancement and digital efficiency led to a rise in the value of the internet for the economy. This value has since bubbled over to become a full-scale modern marketing strategy. This strategy works remarkably well when executed properly. And that is where it can be difficult sometimes. It honestly pays to strengthen your career and business by delving into web development if it is of interest to you. If not, then you must organize a web developer and marketer to make the most of the digital marketing strategies and points that are resonating most with consumers and industries alike.
When it comes down to it, all the modern consumer really wants is an efficient user experience. This ideal has not changed. What has changed is the importance placed on the consumer experience. In recent years, the consumer has become the focal point of practically every industry in the world. This is a good thing. No industry stays afloat without the support of their projected consumers. There are three web development key focuses that are working the most magic for all businesses right now in terms of perfecting the user experience and driving more traffic to the business in question.
Fast and capable loading times
The modern consumer expects websites to load fast, and to operate fast all around. And why shouldn’t they? The rest of their lives is such a fast-paced whirlwind, so why shouldn’t they expect their online experience to be fast and efficient as well? Within two seconds, most consumers have made a judgment call on if they are patient enough to wait for your brand’s page to load. Here’s a tip: they almost never are. Efficiency and speed are more important to consumers than spending valuable time waiting around, so make it your business to perfect your loading times. Fast loading times equals happy customers. And happy customers equal more customers and happy, long-lived business. So whether you are selling a baby product, sharing your reviews or showcasing your skills, remember speed matters.
Web developers and marketers are more in-tune with the importance of convenience than ever before. And thank goodness for that. Consumers today spend most of their time on their phones – especially given that the average consumer is always on the move. If your website is mobile-ready, then consumers can breezily sweep through and purchase from the device they use the most – their mobile phone. Consumers do not use laptops or tablets nearly as much as they used their smartphones these days (generally speaking), so having your website built first to cater to mobile-ready design and then to a website desktop design could elevate your brand even further. Perfect both, but strive for mobile-ready design above all.
Email & social media marketing
Email and social media marketing are the two pinnacles of consumer experience in this modern digital marketing era. Use social media marketing to give the business a visual queue and reputation while actively engaging with prospective and existing consumers to build the brand up. As for email marketing, the occasional email about a genuinely great deal nearly always drives traffic to the website – just do not make a habit of sending pointless, spammy emails. That will drive traffic away, not towards you.