When you think of SEO, you may cringe a little bit. You may not be using it as a core strategy in your digital marketing department or you may have not taken the time to fully understand SEO.
Whatever the reason you’re not on the SEO train, it’s crucial for your business’ success to get on board. More and more companies and personal brands are using SEO to increase their online presence and their customer or audience base.
However, SEO is not just about optimizing your site to make sure Google thinks it’s an authority in your niche. Sure, that’s a really important part of it, but there’s so much more you can do to improve your online presence with SEO. There’s so much you can do to improve your SEO, from posting more on social media to using backlink sites.
Read on to discover the top ways to give your digital footprint a big boost with SEO.
1. Create New Content and Put It Out There Consistently
The more content you create and put up on your site, the better your chances of getting ranked highly on search engines. You should be bringing as much high quality content to the table as possible because that’s one of the ways that Google and other search engines decide on rankings.
Plus, you will bring in more visitors who are more likely to turn into subscribers and/or customers when they see you regularly update your content.
2. Post on Other Blogs and Sites to Increase Your Authority
Many people don’t think about guest blogging as a strategy to increase SEO, but it’s a fantastic way to not only bring in new visitors, but to increase your authority in the eyes of search engines. Especially if you post on sites with a better SEO record than you, your chances of getting highly ranked on search engines increases greatly.
3. Social Media Is Crucial to Your Success
Social media, social media, and more social media. You’re probably tired of hearing about how important social media is to your digital marketing strategy, but we’re going to tell you again!
Posting on social media channels, whether it is Instagram, Facebook, Twitter, or others, is crucial if you want to see success in SEO. If you’re not on social media, you’re missing out on great advertising opportunities to bring in more visitors and increase your SEO. If you need any help in implementing this then do contact Scottsdale SEO.
4. Find Forums in Your Niche and Contribute
When you post on forums, you’re going to start seeming more and more like a thought leader in your specific niche. Others in your niche will see your posts and comments on forums, recognize your name as a leader, and head on over to your site.
5. Make Sure to Optimize Your Site Properly and Use the Right Keywords
Yes, part of SEO is indeed optimizing your site and using the right keywords to bring in the right people. This is SEO 101 and should be one of the first steps you take in the technical SEO realm. Make sure that all of the links on your site are working properly and start researching the top keywords to use for your niche.
6. Mobile Is the Name of The Game
Google has started to penalize sites that are not optimized for mobile viewing. That’s because more and more consumers are getting information straight from their smartphones, rather than taking the time to get on their laptops or desktops.
That’s why it’s crucial for you to make sure your site is optimized for mobile and runs quickly when opened on a mobile device. That’s going to show Google and other search engines that your site is ready to go and open for business.
SEO goes far beyond the usage of keywords to bring in the right consumers. It’s incredibly important to be creating content often, using social media to boost your online presence, to be optimized for mobile viewing, among other factors. Use the tips you’ve learned in this article and integrate them into your existing digital marketing strategy to really start winning at SEO.