Whether you own a personal blog or online business, it’s important to maintain a good presence. And how do you do this? Through keeping in touch with your loyal subscribers and customers, with email and newsletters being one of the most popular ways to do so. The first step you have to do when creating the proper email list to know who you should contact.But what’s interesting is that not a lot of bloggers and businesses know how to build email lists!
You’ll be surprised that building an email list before sending out newsletters provides a host of benefits that will have you accomplish your long-term goals. How exactly? Read on as I show you the reasons why you should start building an email list right now! We see many programs like the Postcards Free Email Builder that can help us create proper templates for our audiences. However, programs like these won’t be able to work if you don’t have the organized email list, which consists of names and emails of those who give you permission to send them promos and updates on your website.Here are the specific reasons why:
1. Email Is Personal
This is a benefit for two reasons:
Email is very personal, with people receiving your email straight to their inboxes to read. The only ranking system is the time they receive the meal, making it direct and personal to both you and the reader.
Also, because emails are very personal, no one wants to receive random emails from strangers, or businesses, they aren’t interested in. Having a specific email list avoids infuriating people who never subscribed to your newsletters in the first place. But, it will be sent to those who are actually interested and willing to read what you have to offer.
2. It’s Purposeful For People
The email list you have come from extremely interested people who are willing to subscribe and learn about what your business or blog has to offer.After all, if they went through filling out all the contact details to subscribe to you, you know they want to know more and stay updated.
Because of this, they are more receptive to what you email them and are more likely to take action. This is compared to sending random emails or social media campaigns to a large group of people who may not be as interested.
3. Your Emails Are Targeted
As mentioned earlier, the people who are a part of your email list are curious to know more about your business. They subscribed for the purpose of staying updated with promos, offers, and the latest news! Because you already know what these subscribers want and why they subscribed in the first place, you know what kind of emails to send.
You’re able to deliver the relevant offers and updates according to your subscribers’ info so you get even better results. This is done through segmentation or organizing your email list according to their individual demographics, interests, and other particular factors.
4. You Own The Email List
We don’t own different social media platforms, only our own accounts. Because of this, we don’t have any control over such platforms policies and rules. How you adjust your social media campaigns to accomplish goals, is dependent on their algorithms.
However, you do own your email list, which will NOT be influenced by decisions other platforms, or businesses, make for their own good. You have the full control on what to send, who to send it to, and can tweak it according to what you want to accomplish or based on the results you received.
5. It’s One-on-One
As mentioned before, an email is a very personal thing that many people do not share lightly. It’s all about privacy, and an email is something private that isn’t found on timelines, news feeds, or on most people’s online biographies.
With that being said, you and your subscribers have the privacy within inbox so you can exchange messages with confidence. This can help build a connection and more trust on the subscribers’ sides, helping your business grow.
6. Email Is More Powerful
Sure, Facebook and Twitter have millions of active users. However, I am sure the number of people who use emails is more. There are billions of ACTIVE email accounts today, something like half of the world’s population uses email!
That’s the main reason why your business needs an email list.Instead of spending thousands of dollars on social media campaigns, encourage people to sign up for your email list. You can do so by having free vouchers or exclusive offers, which pay off in the long run.
7. It’s Easy to Do
Email lists are extremely beneficial and very easy to set up. Most blogging platforms, like WordPress, offer themes and plug-ins that do the job for you. Such a plug-in can prompt interested viewers to subscribe to your newsletters, giving you the email you need.
Instead of having to purchase email lists or randomly send your newsletters to uninterested receivers, you can now have subscribers who are genuinely interested without spending too much. Several studies show using email lists offer a better return on investment for businesses!
Wrapping It Up
What’s great about having an email list is that it’s so easy to do. It’s hassle-free to set up without the need to design or program anything at all.
Once you have your email list organized and ready, the next thing to do is to start creating the proper emails suited for your contacts. Regardless of the business or blog that you have, this is an effective way of connecting with your audience.I hope that this article has helped you out. So don’t wait any longer and start building an email list today.