If you are oblivious to the world of email marketing, you might be very unfamiliar as to the concept of segmenting your email lists. But it is surely a big deal as according to DMA, around 77 percent of total email marketing ROI came as a result out of the targeted, segmented and triggered campaigns of 2015.
Email segmentation plays a pivotal role in the and there are a number of ways using which you can segment your email list in order to carry out innovative as well as effective campaigns that are enjoyed by several leads and customers.
Knowing where all your contacts are residing could be a powerful information. If you are into a brick-and-mortar business, you wouldn’t be wanting to deliver in-store offers to all the out-of-towners. Thus, it goes as easy as it could be – segmenting the contacts by the way of their zip code in order to make sure that you aren’t intruding on someone else’s territory or marketing a location that isn’t even a part of your organization’s service. Segmenting as per geographical locations is necessary.
People belonging to all age groups are taking an access of internet these days. You may thus figure out knowing the general age of a person on your list in order to remove all those individuals who you don’t want to be your target audience, thereby limiting the access of your services to a particular age group.
You might also be able to adjust your messaging as well as offers based on the gender. If you are extending a wide product offering that also extends across the genders, you must consider segmenting you list in the said manner and finally briefing the segmentation with other psychographic as well as demographic details.
Your email content should always be different for different kinds of organizations such as franchise, non-profit organizations, ecommerce companies, enterprise organizations, small businesses and many others. Thus, you must segment it accordingly.
If you are selling your services to other business, you may encounter various contacts and leads spreading across different industries. Knowing about the lead’s industry will always give a good level of personalization to your email marketing.
Your entire list of email could contain a world of different job functions belonging to one category or other. Thus, too much of extension of the email list would make it a daunting task for you to segregate and send emails to a particular class and this is where email segmenting would come as an escape.
You can also segment your email list based on the education level of all your clients and contacts. If you segment the list based on their level of understanding of topics that you write, you can design your lead nurturing content which could speak at the right level.
Segmenting your email list based on the purchasing cycle of all your clients and contacts is also one great idea as it would give you all the knowledge about the customers who come to you on a daily, weekly, monthly, quarterly and even yearly basis.
Particular content formats are considered to be more appealing and approachable to various segments of your database. For example, some prefer ebooks, some like blogs as well as some only show up when you put your mail on the webinar. Thus, once you know how various segments of your list prefer to consume your content, you would be able to deliver the content in their own preferred format, hence making it easy for them to understand.
A better segmentation of email leads to crack a better targeted marketing database for business. Thus, it is high time you segment your emails properly and make the task easier for you as well as your clients.