How a money-tracking tool is helping businesses grow in India

Women in Avadi, a suburb of the city of Chennai in southern India, try InVenture’s phone-based accounting tool InSight. Photos courtesy of InVentureWhile growing up in northern India, Shivani Siroya says she encountered entrepreneurs on a regular basis. Now, she’s helping them track their finances in order to boost their businesses.It all began in 2008 while she was working for the U.N. Population Fund. While there, Siroya said she interviewed many entrepreneurs and saw how they operated their businesses, bought raw materials and spent their profits.She found that many people didn’t have access to the financial tools that would help them get