Although digital marketing is an excellent way to build your business’s brand online, it’s also a major time commitment. There are so many components to effective digital marketing, including SEO, social media marketing, content marketing, online ads and much more, that it’s overwhelming to handle it all alone.
The key to marketing your business without having it take over your schedule is automation. Almost half of all businesses are automating marketing tasks, and it can cut your marketing overhead by 12.2 percent. Here are four automation hacks that will keep your digital marketing running smoothly.
1. SEO Software
Keyword research and analyzing the competition’s backlinks are just a couple important SEO tasks, but these are time-consuming when you haven’t done them before. A quality SEO software, such as SEO PowerSuite, can handle both for you, along with the rest of those tedious SEO tasks, such as looking for broken links on your site.
“The one downside of SEO software is you can end up with bad backlinks if you aren’t paying attention,” says Bradley Shaw, an SEO expert from Dallas, Texas. He recommends you still have a professional handling the software to ensure that it benefits your site.
2. Act-On Email Marketing
With Act-On, you can build emails using a drag-and-drop tool. Then, you’re able to set up email campaigns where the emails that your subscribers receive depend on their behaviors and interactions with those emails.
Act-On provides A/B testing that allows you to see which emails are performing better, and emails can be personalized for each recipient to deliver better results.
3. Content Curation
You’ve probably read plenty about how high-quality content is a necessity for bringing people to your site. But you can’t just snap your fingers and have great content ready. You either need to spend hours creating it yourself or hire someone else to do it.
An alternative that won’t cost you time or money is content curation, where you share other people’s content. Hootsuite is one of the most popular tools for finding content to curate and scheduling when to post it.
4. HubSpot
HubSpot is an inbound marketing software company. This means that it helps you go from the traditional outbound marketing approach, with ads and emails, to an inbound approach where the clients are coming to you.
The company offers a range of services designed to bring you more clients without a time commitment, and it also has analytical tools to track your results.
When in doubt, do your research and read reviews to find out which automation tools are the best fit for your business. A recent comparison of marketing automation systems compiled by Inflow, discussed the pros and cons of the most popular automation tools.
Part of marketing a business successfully is automating tasks when you can so that you can focus on high-priority work. With the hacks listed above, you’ll have much less to do when it comes to your digital marketing, so you can focus on your core business.
