Sony G Master Brand Professional Full-Frame Lenses

Sony introduced the new G Master brand of interchangeable lens to further proliferate its robust product lineup that effectively responds to the diverse needs of photography enthusiasts.

The new brand includes three new E-mount full-frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom.

The new lenses feature Sony’s optical element technology, design and calibration.

FE 24-70mm F2.8 GM Standard Zoom Lens

The new FE 24-70mm F2.8 GM (modelSEL2470GM) is built with three aspherical elements including a newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the optimal resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.

Sony G Master Brand of lenses. (Photo: Sony)

The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible efficiency thanks to a new set of algorithms that positions the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies.

The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is coated with Sony’s original Nano AR coating to suppress reflections and ensure spectacular contrast and clarity. The lens is priced at Rs 1,54,990 and is available starting 12 May 2016.

FE 85mm F1.4 GM Telephoto Prime Lens

The FE 85mm F1.4 GM telephoto prime lens (modelSEL85F14GM) also features an XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop.

Sony G Master Brand FE 85mm F1.4 GM telephoto prime lens. (Photo: Sony)

Externally, the new model has Sony’s original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions.

This new professional portrait lens is dust and moisture resistant and also has an aperture ring with on/off switchable click stops that can be adjusted based on whether a user is shooting still images or movies. It also has an AF/MF switch and a focus hold button. This is available in India starting 12 May 2016 at a price tag of Rs 1,29,990.

FE 70-200mm F2.8 GM OSS Telephoto Zoom

Covering the frequently used 70-200mm focal range, the new FE 70-200mm F2.8 GM OSS telephoto zoom lens (model SEL70200GM) offers high rendering, AF performance and image stabilisation, makes it a versatile choice for shooting wildlife, sports, weddings and a variety of other events and locations.

Sony G Master Brand FE 70-200mm F2.8 GM OSS telephoto zoom lens. (Photo: Sony India)

The new FE 70-200mm F2.8 GM OSS lens features a floating focusing system – implemented in an alpha zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimised during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy.

The new model also has built in Optical SteadyShot image stabilisation for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed.

The new 70-200mm telephoto zoom lens is dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter.