Muckleshoot Casino, a large venue for table and video gaming in Auburn, Washington, is about to launch the first ever US gambling app. Muckleshoot prides itself on being one of the most technologically advanced casinos in the country. It often cites the example of introducing the first wireless virtual reality lounge in the US as well as being one of the first casinos to offer video slots to its customers in order to prove this point.
The new app will be a pioneer as well. Nevertheless, it will not allow for a completely remote gambling experience, as users will have to buy the games on-site and cash out their winnings by visiting the physical branch of the casino as well.
To provide the app for its customers, Muckleshoot Casino is partnering up with Playport Gaming Systems, which provides “real money wagering and marketing software platform that allows lottery retailers and casinos to sell digital custom-designed instant win and progressive games.” The application developed by the company will debut in fall and will focus on games like Bingo that do not entail the players competing against the house.
It is yet unclear what demographic the new app will serve. Since the process requires players to visit the physical branches of a casino when they purchase the games or cash-out, it still has to be made apparent who will use the application and when (follow this Muckleshoot will not be subject to the same issues as its application will solely focus on Bingo-style games, which are not regulated by the state, and instead fall under the jurisdiction of the federal and tribal laws.
The legal clearance does not guarantee that the product will be successful. The cumbersome procedures needed to buy the games and cash-out the winnings might prove to be a hindrance to the successful launch of the application. Furthermore, the customers are demanding a better gambling experience than what the traditional games like blackjack or slots have to offer. This is especially true for more technologically advanced younger generation, who have become used to playing complex video games that require more skill-based involvement from the players.