gets the chop

The URL shortening service is shutting down because it can’t make any money.

“No business we approached wanted to purchase for even a minor amount,” said owner Nambu Network. “There is no way for us to monetize URL shortening – users won’t pay for it – and we just can’t
justify further development since Twitter has all but anointed the market winner.” allowed Twitter users to shorten URLs to make it easier to keep within the service’s 140-character limit for messages. Service is discontinued immediately, although all links will continue to redirected until at least the end of the year. Tweets with URLs in them will not be affected.

Nambu predicted that others offering silmilar services would also fail to make a living. “Everyone has this data, meaning it is basically worthless by itself to base a business on (as and others are attempting to do) at least in our humble opinions,” said the company on its blog.

Unsurprisingly, there’s a touch of bitterness against Twitter. “Twitter has all but sapped us of any last energy to double-down and develop further. What is the point?” asked Nambu. “With the Twitter default, and with us having no inside connection to Twitter, will lose over the the long run, no matter how good it may or may not be at this moment, or in the future.”