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Chicago (IL) – Another Monday, another Apple tablet rumor. A new report opens the week with an Apple tablet device rumor that claims the company may be aiming for a September launch. This time it is the Financial Times (FT) that the tablet will be a digital entertainment device that will be “fabulous” for watching movies. It may be time to cut out Starbucks for a few weeks again and start saving money for Apple’s next gadget.
Given the wave of rumors surrounding an Apple tablet we have been exposed to already, it is somewhat surprising that there is no such device yet. The company has been widely expected to react to the netbook frenzy and offer a computing device positioned below the netbook and above the iPod/iPhone in the $500 to $600 range for some time. The FT is the latest publication claiming that it has the inside scoop that an Apple tablet is virtually ready for launch: FT’s Joseph Menn says that the tablet is slated for a September launch, alongside a bunch of new services, such as Cocktail.
If Menn is correct, then Apple’s tablet will not be a new netbook, but much more an entertainment device that builds on the idea of the flopped webpad in the early 2000s. Apparently, it will be a 10-inch screen device that can be used for watching movies and consuming other types of digital content. “It’s a portable entertainment device,” the FT quoted one source. “It’s going to be fabulous for watching movies.”
Apple has no directly ruled out that it will be offering a netbook or tablet style device. What executives did say, however, that they do not want to offer a $500 piece of “junk”, which could that this tablet, if it exists, will cost more than $500 or it will be fairly pricey entertainment device for its category. Analysts expect that this new tablet will cost somewhere between $600 and $1000 to place it right between the iPod and Macbooks.