Mobile operators agree new standard

Mobile data and broadcast services should become available more quickly, following the GSMA’s endorsement of a new 3GPP standard.

The GSMA, which represents the interests of the worldwide mobile communications industry, has endorsed Integrated Mobile Broadcast (IMB), a technology that enables spectrally-efficient delivery of broadcast services. It’s based on techniques that are closely aligned with existing standards, allowing for a smooth changeover.

Operators can use IMB within segments of spectrum already allocated with many 3G licenses, but which have remained unused due to a lack of appropriate technology. It also reuses many aspects of existing, deployed technologies such as UMTS and Multimedia Broadcast Multicast Service (MBMS), meaning a short development cycle for mobile broadcast services such as mobile TV.

“IMB has been created through collaborative mobile industry effort and offers mobile operators an opportunity to launch new services to their customers,” said Alex Sinclair, Chief Technology Officer at the GSMA. “The GSMA is delighted to be endorsing this technology and we look forward to seeing the advanced services the mobile operator community will deploy using this flexible new mobile broadcast standard.”

The GSMA collaborated with leading operators such as Orange, SingTel, Softbank, Telstra, T-Mobile and Vodafone to create a white paper on the new standard.

“We, at Orange, have successfully tested an early variant of the IMB technology. We think that it will improve the delivery of broadcast services such as Mobile TV for our customers,” said Philippe Lucas, VP International Standards & Industry Relationships, Orange.

The white paper is available to download from the GSMA, here.