Instagram is one of the best platforms to promote your online business. Unfortunately, it takes a lot of effort to gain traction with Instagram.
There are a lot of tools and shortcuts that can help make your Instagram marketing go more smoothly. However, it is possible to automate your Instagram marketing too much.
Here are some things that you need to watch out for.
You Need to Create Original Content
Instagram is a very social platform. You can build great relationships with people by curating and sharing their content.
However, you can’t only share other users’ content. You must also create your own. Otherwise, you won’t build your own brand image.
Screen Followers Before Following Them Back
It is always flattering when someone follows you on Instagram. However, you need to resist the temptation to follow all of them back.
When you follow other users back, you will obviously see their content in your own feed. This can create a number of issues:
· Your feed may be cluttered with irrelevant information.
· You will have a hard time engaging with too many people and waste time interacting with uninterested people.
· Many people only follow other Instagram users with the hope that they will follow them back. Your analytics will be off and you won’t be able to tell what content your target users are most interested in, since so many people outside your target market are in your feed. It is better to let them unfollow you if you don’t follow them back.
You should always check their profile first. If they don’t share content relevant to your niche, don’t have anything in their profile showing they are interested in your services and don’t live in your region, then you don’t want to waste time following them back.
Don’t Become Too Dependent on Analytics
Analytics can tell a story, but you need to use your own judgment to interpret the data correctly. If you see a sudden spike in views or your follower count, you will want to think about the factors that could have played a role.
Was it because you shared some very popular new content? Did you promote your Instagram property on other sources? Did you invest in Instagram ads for more exposure?
There are a lot of variables that can influence your data, so use your own judgment. No tool is a substitute for it.
Remember – Earning Followers Requires an Investment
You can’t set your Instagram campaign on autopilot and hope for the best. You need to invest time building a follower base or pay to buy Instagram followers. Tools like Like4Like can help, but you’ll still need to invest some time on your own.
Make sure you invest your energy and budget in the right things. Your Instagram campaign will really pay off if you have a clear strategy in place.
