MSI plans Tegra e-book, talks up notebook shipments

MSI chairman Joseph Hsu let slip that the company is currently working on an Nvidia Tegra-based e-book reader, but details won’t be released until sometime in the first half of next year.

There are still some ‘unspecified problems’ to be fixed with the design of the device, reports Digitimes.

MSI joins Asustek, which has already announced plans for an e-book. Its nine-inch grayscale device will appear ‘soon’ according to  CEO Jerry Shen, but Gigabyte vice president Richard Ma said that his company currently has no plans for either a smartbook or e-book reader.

Both MSI and Gigabyte say they are optimistic about notebook shipments next year. MSI expects notebook shipments will grow more than 10 percent sequentially in the fourth quarter of 2009 thanks mainly to Windows 7, but a shortage of optical drives and DRAM may hold the company back, according to chairman Joseph Hsu, who expects to see 30 percent year-on-year growth in the company’s notebook and all-in-one PC shipments next year.

Hsu says the netbook proportion of its total notebook shipments has dropped from 50 percent to 30 percent and that demand for ultra-thin notebooks has been weaker than expected, but still expects ultra-thins to account for 20 percent of notebook shipments in the first half of 2010 and 30 percent in the second half as Intel starts to ship dual-core CPUs for the segment later this quarter.

Gigabyte says that while it will miss its target of shifting 200,000 notebooks in 2009, shipments have started picking up in the third quarter and annual shipments should reach 120,000 units this year and 300,000 in 2010.