An iPad? How uncool

Hoping to pull? Ditch the smartphone and get a dog.

That’s the conclusion of a survey from, which asked consumers whether they notice other people’s gadgets and how someone’s gadgets affect their opinions of them.

It turns out, most noticeably among under 35 year olds, that people’s gadgets are being checked out everywhere they go. But the effect isn’t always what you’d expect: using an iPad, for example, is perceived as less attractive in a man than reading a book.

“We’re not sure why this is so; perhaps there is an element of resentment toward iPad owners among those unfortunate to be iPad-deprived,” says the company.

Men are more easily impressed by gadgets, it seems. Half of men under 35 say they find people with cool phones more interesting, and 46 percent say a cool laptop has the same effect.

Young women, on the other hand, are less impressed: only 36 percent are wowed by a cool cellphone, with a dog turning out to have much more pulling power.

A Bluetooth headset is apparently quite a turnoff, with a third of men and women under 35 years old describing it as unattractive.

And Retrevo has some advice for anyone looking to marry a millionaire.

“When we asked a cross section of people who make more than $200,000 a year what gadgets make them more interested in someone, over 71 percent said they find cool phones attractive, while 61 percent said a cool laptop and 54 percent liked people with iPads,” says the firm.

“Looking at income versus attractiveness of gadgets, we saw a pattern where the higher the income, the more that person is attracted to other people with cool gadgets and the less attracted to artistic types, people with tattoos or outdated phones.”

I’m off to get my tats removed now…