AMD deploys G-Series APU in battle over embedded market

AMD has deployed its G-Series APU in an effort to seriously challenge Intel for a viable chunk of the embedded systems market.

According to AMD spokesperson John Fruehe, the G-Series APU delivers a “full-featured” embedded platform by incorporating an x86 Bobcat core with a DX11-capable GPU and parallel processing engine on a single piece of silicon.

“We expect the G-Series APU to power a wide-range of platforms, including digital signage, Internet-ready set top boxes, mobile/desktop thin clients, casino gaming machines, point-of-sale kiosks, small form factor PCs, as well as numerous single board computers (SBCs),” Fruehe told TG Daily.

“In addition, AMD believes the G-Series APU offers a definite advantage in the medical market, as systems currently powered by Atom processors rely on add-on discrete cards to bolster limited integrated graphics.”

Fruehe also explained that AMD’s APU will eliminate “one more contact point, one more card, one more potential area for failure and one more connection to maintain” – allowing medical systems to successfully complete a five-year service cycle.

“We are already shipping to partners – whose feedback and acceptance of the G-Series is off the charts.

“We have found they are quite pleased with the APU’s integrated optimized graphics capabilities, which helps clients save money by letting them purchase fewer discrete CPUs,” he said.

Additional G-Series APU specs include:

  • 1 or 2 x86 “Bobcat” CPU cores with 1MB L2 cache, 64-bit floating point unit
  • Up to 1.6GHz
  • 9W and 18W TDP
  • Array of SIMD engines
  • 3D and graphics processing
  • 3rd-gen unified video decoder
  • Power management features, including C6 and power gating
  • DDR3 800-1066 memory with support for 64 bit channel and 2 DIMMs
  • Ball Grid Array (BGA) package
  • 890mm physical footprint, including the AMD Fusion I/O controller hub