London, England – A survey of 112,000 teens in 30 markets around the world shows that Nokia is still the number one mobile phone brand, but its market share is falling.
Despite three years in a row in the number one slot, only 21 per cent now cite Nokia as their favourite, compared with 29 per cent last year. The company was top in 15 countries in 2008, but now leads in only 13, according to this year’s Global Habbo Youth Survey Brand Update.
Sony Ericsson is rated second globally and number one in nine countries, including Austria, Germany and the UK, up from eight countries last year. But Sony Ericsson’s overall popularity has also dropped – in 2009, 18 per cent of the world’s teens listed Sony Ericsson as their favorite, three per cent down on the previous year.
Motorola has seen the most dramatic loss of teen support. In 2008, Motorola was the third favorite global brand, number one in Canada and Brazil, and number two in seven other countries. This year the company doesn’t make the top five.
Samsung, LG and Apple are all chasing Nokia and Sony Ericsson’s lead in the global popularity stakes. All three have moved up in the league table since last year. Apple, at number five, did not even appear in the global top ten last year. Blackberry also enters the top ten for the first time, showing the growing mainstream appeal of smart phones.
Nokia is now the number one mobile brand in Argentina, Australia, Brazil, Chile, Finland, Italy, Malaysia, Morocco, New Zealand, Philippines, Portugal, Spain and Venezuela.
Sony Ericsson leads in Austria, Denmark, Dominican Republic, Germany, Norway, Singapore, Sweden, Switzerland and the UK.