On January 7th at CES 2025 (the world’s largest consumer electronics show), THUNDEROBOT became the focus of attention by displaying a full range of products including e-sports laptops, desktops, monitors, and peripherals that are infused with cutting-edge scientific and technological achievements.
The CES is recognized as the world’s most influential gathering of innovative global companies in the electronic technology sector every year. Since its inception in 1967, CES has witnessed the shifting dynamics of technology and the transformation of the consumer electronics industry. As a representative brand of esports hardware, THUNDEROBOT has consistently remained at the forefront of esports technology. This international professional event underscores the pioneering spirit as well as extraordinary competitive edge in esports market of THUNDEROBOT.
Established in 2014, THUNDEROBOT emerges as an innovative company incubated by Haier Group under the “RenDanHeYi” model. Since its establishment, THUNDEROBOT has received extensive support from Haier’s supply chain, technological research and development, and other domains. With strong competitiveness and creativity in product research and development, the company has constantly unveiled high-tech esports products that improve the gaming experience for users.
In the fiercely competitive realm of e-sports, innovation remains the driving force behind faster product evolution. Based on scientific and technological innovation, THUNDEROBOT constantly innovates across hardware, software, scenario applications, and ecosystems to improve the user’s gaming experience in an all-round way.
THUNDEROBOT released seven flagship new products at this CES, including the THUNDEROBOT ZERO series,THUNDEROBOT Radiant series, and MACHENIKE Light series. Among them, THUNDEROBOT ZERO 18 as the top flagship esports features the latest Intel’s Core Ultra 200HX (codenamed Arrow Lake-HX) processor and NVIDIA’s GeForce RTX™ 5090 laptop GPU. Concurrently, the industry-leading THUNDEROBOT Hummingbird eye-care display and the new triple-fan “Xiu technology 2.0” cooling system also provide users with excellent gaming experience.
Another eye-catching product is the MACHENIKE Light 16 Pro, which is available with the highly awaited NVIDIA’s GeForce RTX™ 5090 laptop GPU. Moreover, the color contrast design and the industry’s first left-side RGB atmosphere light set this series apart from other game laptops. THUNDEROBOT not only pursues the boundaries of performance in esports, but also continues to lead the aesthetic trend of esports laptops.
In addition, THUNDEROBOT declared its first foray into the smart glasses arena with three revolutionary models built on different technological principles. Among them, the world’s first full-color waveguide optical AI+AR smart glasses, featuring Micro OLED display and a 48MP camera, promise real-time information and immersive AR experiences. Another AR glasses support a virtual 150-inch giant screen projection is set for a January 25th launch on JD.com in China. In terms of peripherals, THUNDEROBOT also launched an array of flagship new products, including the world’s first MACHENIKE G6 Pro and THUNDEROBOT G80 gaming controllers with the hot swappable structure of joysticks, marking another breakthrough in the field of gaming peripherals.
Driven by scientific research, THUNDEROBOT is constantly dedicated to setting industry benchmarks. It not only persists in redefining industry screen standards, but also spearheads the trend of personalized design in the field of gaming laptops. What’s more, THUNDEROBOT engages in profound research and development of star-flash peripherals such as headphones and routers, and intends to widely apply star-flash technology across the all-round esports hardware products line, leading the development of the esports industry.
In 2022, THUNDEROBOT went public on the Beijing Stock Exchange, becoming the first listed equipment company on the exchange. According to the financial reports of listed companies, THUNDEROBOT’s research and development expenses remain high, with a total of more than 200 million R&D expenses over the past three years.
In the ever-changing technological landscape, THUNDEROBOT has cooperated with leading global enterprises to achieve continuous brand and product innovation. At present, these collaborations have enabled THUNDEROBOT to jointly promote technological progress.
THUNDEROBOT has been listed among “China’s 500 Most Valuable Brands” for four consecutive years by the World Brand Lab with a brand value of 18.015 billion CNY in 2024. The remarkable awards are largely attributed to the investment and support of science and technology.
THUNDEROBOT made a hardcore debut at CES, elevating e-sports “skills” to new heights and leading the new trend of e-sports. In this new era, THUNDEROBOT, as the main identity of China’s e-sports enterprises, shapes the blueprint design and reconstructs the order of e-sports industry. Additionally, as a driving force, it has initiated a new round of technical and professional iteration in e-sports equipment. Through continuous scientific and technological innovation and international cooperation, both THUNDEROBOT’s market competitiveness and the growth of the global e-sports industry have been boosted by the company’s commitment to constant technological innovation and international cooperation.
