Google’s original TV platform wasn’t exactly a stellar success in the hyper-competitive marketplace. Nevertheless, Mountain View is apparently ready to once again jump on the set-top box bandwagon with a new device known as Android TV.
In addition, Android TV is reportedly equipped with a user interface based on scrolling cards for apps, movies, TV shows, games and other content.
“Instead of navigating with a complicated remote control with a QWERTY keyboard, you’ll be able to navigate with a 4-way direction pad. It also supports voice controls,” Linder explained.
“Google is hoping to encourage app developers to create third-party music, video, and other apps that have a consistent look and feel so that if you know how to navigate one, you’ll be able to navigate all of them.”
As expected, Google’s new platform will support a wide range of existing apps, including YouTube, Netflix, Hulu, Songza, Pandora and VEVO.
It remains unclear how Google’s set-top box will fare against other set-top boxes in the already crowded space, which includes veteran favorites like Roku and newcomers such as Amazon’s fireTV.