One of the first things you’ll learn about mapping is that it is “more than producing an actual map,” said S.J. Camarata, a director at ESRI, kicking off his panel session at the annual Techonomy conference held this week in Tucson, Arizona. While maps have been around for thousands of years, the digital kind are a more recent innovation and more of a “communications language, to visually display content and get context. Plus, they are universally recognized by everyone,” he said. Think of even the simplest street map: it brings together a variety of information, such as the road network, the location of particular landmark buildings, and the
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