Somewhere, 1 in 10 smartphones run Windows

Microsoft’s deals with Nokia are starting to make slow but noticeable progress, with more than ten percent of smartphones in the EU running on Windows.

According to market analysts Kantar WorldPanel, Android still remains the number one system in most countries, but Windows Phone is gaining fast.

In the UK it now accounts for 11.4 percent of the market, up 7.2 percent compared with the same period last year and easily overpowering BlackBerry which has a dismal 3.1 percent of the market to take third place.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech said that the gradual global growth of Windows Phone stems partly from the historical popularity of budget Nokias with users.

In Latin America, no one actually wants expensive smartphones and they are happy to own Nokia-built feature phones.

However, this means that Microsoft really did buy itself a foot in the door in the mobile market by getting Nokia, if it does not make the same mistake and try to push its phones into the high margin multiple feature smartphones peddled by the likes of Apple.

But there are risks that while Microsoft might get its way into the cheap and cheerful market, it is not the part of the industry where great profits are made. Unless, that is that Microsoft can work out a way of linking cheap smartphones with the rest of the Microsoft hardware it has in its stable. 

Source: TechEye