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Apple expands iPhone lineup to compete against Android

Morgan Stanley analyst Katy Huberty reports that Apple plans on expanding its iPhone lineup with multiple models in a concerted effort to compete with Android-powered handsets, which are available in a variety of form factors, screen sizes and price points.

According to Huberty, production of the new iPhones will kick off during June-July of 2013, with an expected launch date of September 2013.

As AppleInsider notes, Huberty’s report bolsters previous rumors claiming that Sharp will begin mass production of a new LCD display for the so-called “iPhone 5S” in June.

As previously discussed on TG Daily, Apple is also reportedly working on a new low-end iPhone that would target customers shying away from carrier contract subsidies. In addition, Huberty believes Cupertino could rack up strong sales of a low-end iPhone in China, even if the device was to be sold above $160.

In regards to the iPhone 5, Huberty confirmed that shipments of the upcoming device are now “in line” with expectations.

“After a slow start, iPhone 5, is now on track to meet carrier volume expectations and iPhone 4 price cuts could stimulate incremental demand near-term,” Huberty wrote in a recent industry note.

“Carriers see the opportunity for Apple to expand market coverage with 5-inch and lower-priced iPhones over time. TD-LTE licenses, and related phone launches, are expected by year-end.”