Yet again, Verizon wins and AT&T suffers

We are of course talking about the annual Consumer Reports analysis of mobile phone carriers in the US.

As should come to no surprise to anyone who is familiar with the yearly report, Verizon ranked at the top among the quantitative and qualitative factors that range from call quality to customer service.

AT&T has become infamous for earning the lowest scores across practically all categories for multiple years. Meanwhile, Verizon has been the reigning leader long enough to cement it as the #1 provider in the US.

Sprint and T-Mobile are of course sandwiched in the middle, with Sprint closing in on Verizon’s dominance but still out of reach.

However, it was another group of carriers entirely that represented a largely content segment of the industry. “Our survey indicates that subscribers to prepaid and smaller standard-service providers are happiest overall with their cell-phone service. However, these carriers aren’t for everyone. Some are only regional, and prepaid carriers tend to offer few or no smart phones. The major carriers are still leading options for many consumers, and we found they ranged widely in how well they satisfied their customers,” wrote Consumer Reports editor Paul Reynolds.

AT&T has been able to supplement its mobile presence and its revenue by securing contracts for other devices. For example, the Kindle 3G uses AT&T’s service, and Sony’s upcoming Playstation Vita with built-in 3G will only be supported by AT&T in the US.

It’s still anyone’s guess as to why AT&T continues to be such a power player in the mobile world, with millions of new customers continuing to pour in every year, even after it lost the precious iPhone exclusivity contract from Apple.