A website without content is like a body without a soul. The existence of your website or blog is evident but the purpose is missing. Visitors coming to your website (with no or low-quality content) will soon leave, and worse, prefer your competitors. To avoid losing your valuable visitors to other websites it is important to constantly update and improve your website’s content. Creating web content depends on a number of factors, but the activity of improving it is rather unspecific. Anyone with a website and some content in it can ensure that it works towards your ultimate goal. It involves using online tools that help you improve your content so that it is user-friendly, search engine-friendly, compendious, grammatically correct, and overall, useful for the reader.
In this article, you will find six such tools that you can take advantage of while creating or updating content on your website.
If you are a digital marketing professional, you already know about this popular tool when it comes to web content optimization. For the uninitiated, Yoast SEO is a WordPress plugin that provides in-depth analysis of your content and lists result-driven suggestions. It helps you optimize your article’s title, meta description, and keywords, content structure and flow, images, and a lot more so that you never have to worry about your article’s SEO quality. In today’s digital world, having your web content search engine optimized is the first thing to go for. And this little tool does it beautifully.
The internet is obsessed with Papa, and this online tool takes inspiration from the legendary American writer for editing tips. This Hemingway editor, which also has a desktop version, gives you insights about your content and provides you with suggestions on how you can improve it. Unlike Yoast SEO, it focuses more on the human reader and not search engine bots. It gives your content a readability score so that you can edit it depending on your target audience, and also rates your sentences’ reading difficulty level. You do not have to accept all its suggestions as the app tends to go a tad deeper when it comes to adverbs. And you all know that poor adverbs are here only to help you.
With the Hemingway app helping you to write some easy-to-read content, Facebook community-turned-application Grammarly takes care of all your grammatical mistakes. Just install it in your Google Chrome browser and eliminate errors such as wrong grammar, punctuation mistakes, improper diction, and a lot more. This tiny app, which can also be integrated into email clients, is used by millions of people worldwide to improve web content and in all other types of online communication. After all, knowing the different between “your” and “you’re” is crucial in the online marketing business.
A lot of people say that “good content is already taken”. But, that shouldn’t be an excuse for using copied content on your website. While being accused of plagiarism is one thing, copied content can also prevent your website and/or its content from ranking on search engines. As you already know, search engines have gotten smarter and they can even punish you for engaging in plagiarism, which is absolutely undesired. Copyscape makes sure that all the content on your website is 100% unique, simply by comparing it with everything ever published on the web. Be it another website or some eBook that was published by an Australian writer in 1987, this genius program will catch any similarity between your content and one that is already online.
Have you ever fallen short of content ideas? Do you think your topic is not too relevant? Are you looking for article ideas that are relevant today? Storify is an online tool that collects social media mentions on a chosen topic or trend and provides you an analysis which you can use to generate content. Whether you are looking for web content or blog articles, this one makes your job easier.
You can also use this tool to frequently update the content of your website so that it stays relevant.
Inducing keywords into your web content is one of the primary steps in content marketing. However, over time, you have to update your content based on the keywords that are trending at a specific period. Soovle is a great alternative to Google’s own Keyword Planner, as it provides you with keyword suggestions for a specific topic for a number of different platforms like Wikipedia, YouTube, and Yahoo! So that you know what people are searching for and where.
Once you master these six useful tools to improve your website content, you will never have to worry about low-quality content again.