Instagram was not initially supposed to drive traffic on your website. But that doesn’t mean it cannot. Even though the primary objective behind businesses using this social media platform is to enhance their online visibility and build a community, experiencing larger traffic on their website is an incidental benefit that they enjoy.
However, many businesses buy Instagram likes and use this social media platform purely to get more visitors on their website. Given its vast user-base, here are some prominent ways in which platform can be used for more traffic.
Add URL to the bio
Existing and the potential followers view your Instagram bio first if they want to know more about the products and services a business has to offer. This means that bio is an ideal location for your website’s or blog’s URL. Even though the amount of information that can be included is limited, adding website’s URL must be on top of the priority list. This is how more users will visit your website, hence increasing traffic.
Watermark the images
Business profiles never know which of their images may go viral. This is why it is important to watermark all the images with company name and URL. There is a multitude of applications that enables you to stamp URL on your images, and fortunately most of them are free of cost. Adding watermark on your images will give more exposure to the followers regarding your business. This further helps in increasing traffic.
Instagram launches ‘stories’ in 2016, and since then it has been an effective tool in generating more traffic on websites. These are photos or videos that last for 24 hours. Filters can be added in order to make it more interesting. External links can be added to this option which is a pretty intuitive to do so. Followers can then swipe up in order to view the link. This is a great way if you want to increase traffic on Instagram. Make the stories more creative and innovative to generate more engagement.
Add link in your comments and captions
This is another way to drive additional engagement and traffic on your websites. Even though Instagram comments are not live, they become a live link when the image is shared on other social media platforms. Nevertheless, make sure comments are relevant and on point. Also insert links in the captions so that more and more followers click on the link. This will generate maximum traffic on your websites.
The bottom line
Instagram is one of the fastest growing social media platforms and it is going nowhere anytime soon. Businesses can utilize this network not only to increase traffic on their website but also enhance online visibility.
This platform is been updated periodically in order to meet the current demands of marketers. The algorithms are best suited for all kinds of businesses out there so it is imperative for them to incorporate Instagram into their marketing strategy.