Chicago (IL) – Rumor has it that YouTube and Sony Pictures are negotiating a content streaming deal. CNet is reporting that sources close to the discussion claim that an agreement between the two companies would make some Sony Pictures full length films available for free streaming via YouTube.
YouTube maintains a stronghold in the streaming video market; however, the site lacks full length content provided by sites such as Hulu and even MySpace, as it did not even begin full length streaming until 2008 via stable content partnerships.
Many content providers have terminated their relationship with YouTube due to copyright infringements by users who upload content without authorization. The addition of licensed full length streaming will mean that YouTube will need to tighten security measures where premium content and user copyright infringement is concerned.
A partnership with Sony would make sense for YouTube, which first began working with MGM and CBS to deliver streaming content in 2008. Just recently, Disney and YouTube struck a deal in which Disney would deliver trailers and movie clips to the video site.
Both companies have declined comment on the rumors. We’ll have to see if Sony can be lured in, and just what movies would be made available.