Sony: 3D adoption will be just like Blu-ray

With this generation of home entertainment, Sony has taken a lot of risks. It put its neck on the line with the first fully-HD equipped video game console, it gambled with Blu-ray in the format war, and now it’s pouring all sorts of money into 3D development.

Meanwhile, most of its competitors have taken a “sit back and watch” approach. With Blu-ray, of course, the risk reaped rewards, and now the storage media Sony helped create is a market standard and the PS3 can handle much higher-capacity games than either the Xbox 360 or Wii.

Will the same kind of result happen with 3D gaming, though? Sony says yes.

In an interview with, Sony Worldwide Studios VP Scott Rohde said that 3D adoption is, “Not a concern. It’s a strategy. The best thing I can relate this to is the Blu-Ray launch. I think this is like a rewind for me, a lot of the same questions.”

Unlike Microsoft and Nintendo, Sony has a vested interest in the future of 3D home entertainment, In addition to the PS3 it also is manufacturing its own line of 3D TVs and 3D-enabled Blu-ray players.

“So, it’s a distinct strategy that we’ve chosen to take to be on the bleeding edge and drive the market into these new experiences. So we’re not worried about quick adoption rate. We’re driving people to adopt period,” added Rohde.