Microsoft launches browser-based games store

Microsoft’s planning to relaunch Games for Windows Marketplace next month, adding non-Live games and allowing gamers to download products directly from their browser.

The company has over 100 titles on offer, including Rockstar Games’ Grand Theft Auto III, Deus Ex: Game of the Year Edition from Square Enix and Capcom’s Dead Rising 2 and Lost Planet 2, as well as its own Fable: The Lost Chapters, Halo and CarneyVale.

“We plan to deliver some of our biggest and best PC franchises on Games for Windows Marketplace from day one,” said Christian Svensson, corporate officer and vice president of strategic planning and business development at Capcom.

“Digital distribution continues to drive growth in PC gaming, and we’re excited to partner with Microsoft and bring amazing games to this growing marketplace.”

The service has been optimized for speed, says Microsoft, meaning fewer clicks to buy and download and thus a few extra precious minutes of gameplay. And because the whole service can be accessed just through the browser, games can be downloaded anytime, anywhereand can be redownloaded if necessary.

Users can still use Microsoft points to buy games, but it’s also now possible to use a debit or credit card. There will be ‘deals and discounts galore’, says Microsoft, such as a Deal of the Week’.

“With Games for Windows Marketplace, we set out to create a digital store built for PC gamers end-to-end,” said Kevin Unangst, senior global director for PC and mobile gaming at Microsoft.

“And by integrating with our existing Xbox Live and Windows Live services, we’ve made it easier than ever for millions of gamers to see for themselves how easy buying PC games can be.”

 The new Games for Windows Marketplace launches November 15, here.