Trailer for Mirror Mirror shatters

Relativity Media has released the first full-length trailer for its new Snow White adaptation, Mirror Mirror.

The film stars Lily Collins and Julia Roberts, and will be hitting theaters a couple months of prior to another Snow White adaptation, Universal’s Snow White and the Huntsman.

Now that we’ve got trailers for both projects, it’s clear the movies could not be more different while still drawing from the same source. If you recall, we’ve been discussing these films for months, and wondering if they will be direct competitors.

However, their target audiences seem to be different enough that I don’t think either film has anything to worry about.

Previously, both movies were described by their respective studios as ‘edgy’ takes on the classic Snow White tale. While Universal’s definition of ‘edgy’ is to darken the tale, this trailer indicates that Relativity thinks it means cracking a couple of bad jokes.

If anything, this is a goofy take on the classic story, clearly aimed at children. Perhaps it’s just the specific clips that were chosen for this terrible trailer, but, frankly, it looks really juvenile. 

Ever since the cast announcements, I had expected that this film would be a superior take on the tale, but the official trailer has definitely changed my mind.

Despite the only mildly talented Kristen Stewart showing up as the lead in Snow White and the Huntsman, at least it doesn’t seem to have any lame pop-culture references (A dwarf who says “Say hello to my little friend?” I mean: seriously?) or silly slap-stick physical humor.

The scenery and costumes are outstanding, but everything else – the dialogue, the acting, the basic premise of the film – all looks like mindless drivel. 

This synopsis was released alongside the trailer:

In Relativity’s Mirror Mirror starring Oscar-winner Julia Roberts and breakout star Lily Collins (The Blind Side), an evil Queen (Roberts) steals control of a kingdom, and an exiled princess (Collins) enlists the help of seven resourceful rebels to win back her birthright in a spirited adventure comedy filled with jealousy, romance, and betrayal that will capture the imagination of audiences the world over.  The film also stars Armie Hammer (The Social Network) as the object of their affection, Prince Andrew Alcott, and Nathan Lane (The Birdcage) as the hapless and bungling servant to the Queen.

Snow White and the Huntsman is slated to hit theaters on June 1, 2012, while Mirror Mirror will be out on March 16, 2012.