When was the last time you took to memory a business phone number? Better yet, do you know your friends’ phone numbers by heart, or your family’s?
Not even your mom’s?
The truth is, mobile devices have made storing phone numbers in our devices, rather than our brains, easier than ever. And since these devices are with us all the time, there really is no need to worry about memorizing anyone’s phone number.
That said, there are times when a person comes across a business phone number they want to remember, but have no way of writing it down or saving it to their mobile device. Instances such as these prove having a vanity number is helpful, especially if you are looking to drive up sales this New Year.
That’s why today we are going to look at what vanity numbers are and why having a toll-free vanity number can help your business grow and succeed in 2018.
What is a Vanity Number?
Vanity phone numbers are numbers for businesses that are easy to remember. For instance, let’s say someone is driving down the highway, sees a billboard for your floral business, and decides they want to order flowers from you as soon as they are home.
Expecting that person to memorize a ten-digit toll-free number is ridiculous. Not only is this person driving and unable to write it down, the chances of them actually committing it to memory are slim.
But, what if you invested in a vanity phone number such as 1-800-Flowers?
Now the person cruising down the highway that is interested in buying flowers from you can easily remember your phone number and immediately recall it once they are home.
Why Invest in a Toll-free Vanity Number?
Your business can benefit in many ways from investing in a vanity phone number from a service such as eVoice, a company dedicated to helping you stay professional, yet memorable, amongst all potential customers.
1. Easy to Remember
Having a phone number that reminds people what your company is all about is easier to remember than a random order of numbers making up a typical toll-free number. This is especially true for those that cannot take note of your number when they see it on-the-go.
In fact, it has been suggested that vanity numbers are 72% more likely to be remembered by potential customers than traditional numeric toll-free numbers.
2. They Serve as Brand Markers
Brand recognition is huge for businesses competing with others for the same customer base. By having a vanity number, that is also an extension of your brand, people learn to recognize your company and come back as repeat customers.
This makes it harder for your competition, especially if they do not have their own catchy vanity number for people to rely on.
3. Better User Experience
By having a memorable vanity number available for people to see and remember instantly, you eliminate some of the legwork for them when it comes to contacting your business.
For example, let’s say that same person driving down the highway saw your billboard for flowers, but saw no phone number, or simply couldn’t remember the toll-free one displayed. Yet, when they got home, they still wanted to order flowers from you.
This prospective customer now has to search for your business online and hope they find your website and a phone number. If by chance they cannot, you lose that customer. Additionally, there is always the chance this person finds one of your competitors first and goes with them instead.
Reduce the amount of work potential customers have to do in order to get in touch with you. This will boost customer satisfaction and bring your company more business this year.
4. They are Recognizable as Free
Most people are aware that “800” numbers are toll-free. However, vanity “800” numbers are more recognizable as being free, assuring customers that they can call without being charged.
As you can see, investing in a toll-free vanity number lends a hand when it comes to expanding your business its success. So, get creative and come up with something catchy your customers will remember and watch the calls roll in.
